Nathalie Deutsch, Young Sports Maker
It was the event not to be missed at the start of the year! The second edition of Global Sports Week took place from the 1st to 5th February, under the patronage of UNESCO and the high patronage of Mr. Emmanuel Macron, President of the French Republic. With a new format that integrated digital and physical experiences, in Paris, Beijing, Tokyo, Milan, Dakar, Los Angeles and online, a new hybrid edition was made possible to keep the event successful, despite the current health situation.
As a new unmissable event for the global sports industry, Global Sports Week not only offers a unique opportunity for leaders in sport and business, it also provides a special stage for the younger generation to raise their voices and lead the future.
“The Young Sports Makers programme is aimed at young people from across the world - athletes, social entrepreneurs, students and young professionals - who carry the voice of the Generation Z. The Young Sports Makers were one of the breakout successes of the inaugural edition of Global Sports Week in February 2020. They participated directly throughout the programme, expressing opinions, and challenging received ideas through on-stage interactions with global leaders.” – Young Sports Maker, Global Sports Week’s website.
For this edition, a new squad of Young Sports Makers with 22 young women,12 young men and 16 nationalities represented was formed to support the new format of the event. With a mission to shape debates and challenge the speakers and leaders in person, or through virtual events depending on their location, the YSM raised suggestions for the future, especially by highlighting the changes they wanted to see in the six shifts of the event: health, lifestyle, equality, data, climate, and power.
Out of the 34 Young Sports Makers selected, one of our second year Global Sport Business Master student at AMOS London, Nathalie Deutsch, was represented.
We spoke with her about this once-in-a-lifetime opportunity to become a Global Sports Week Young Sports Maker during this second edition of the Global Sports Week. She explains her experience representing her generation by sharing her thoughts on the insightful sessions on the topic of Data.
I have been following GSW since their first edition, as I had work colleagues who attended and I found the speakers and programme quite interesting, like a breath of renewal for this type of event (that can sometimes be “boring” and too corporate). I heard about the impact the Young Sports Makers (YSM) had in 2020 but I did not think too much of it afterwards to be honest, probably because I was only following the event from far. It is by following GSW on social media and subscribing to their newsletter that I heard about the 2021 YSM applications.
I’m in my final GSBM year and had some time to spare! (Not really). On a more serious note, I found the programme quite interesting and as an international individual I thought that it would be nice to meet sports makers from all around the world and to have an active role on the event. Learning more about current issues in sports and what the industry is doing to resolve them is also a plus and a good reason to get involved.
First, I had to apply online and answer a series of questions (why I want to join, what is the biggest challenge I find in sports etc.) and submit a video of me answering the question. Then once you have been selected – this is the first stage - you have to do a workshop with all the other preselected YSM. This year we had the chance to work with Yunus Sports Hub (a global social business network creating solutions to local problems in and through sport), and after a couple of presentations, we were put into groups and had an hour to get to know each other, solve questions and write a mini essay around the 6 shifts of the GSW (Health, Power, Equality, Climate, Lifestyle, Data). It was a hard task due to the time pressure and with everything being online, connecting with other participants behind a screen and working as a team is an extra challenge. After the group work, I had to submit another essay and answer further questions. For the 2021 edition, we were 34 YSM selected with around 200 applications.
My role would have been a bit different if we could all attend the event in-person… I chose the Paris Hub and would have been based at the Arena, but because of Covid-19 I had to change to the Digital Hub. As YSMs, we represent our Generation Z, and our main role is to let our voice be heard. Our role is to challenge speakers for more concrete answers or actions for the future of sports, meet and chat with participants, participate in talks and roundtables… Some YSMs had the chance to be on-stage live at the Eiffel Tower, either as speakers or as community managers picking out questions from the Live Chat. As for me, I had the chance to speak on the closing session, representing the Data shift, live from the Eiffel tower but from the comfort of my home.
Every YSM was assigned to a shift according to experience, preferences, and prepared questions. After being assigned to Data, I had to think about questions for the different sessions, and underline the most compelling challenges of the industry, while always keeping in mind that I represented GenZ.
#Lifestyle Storytelling is at its peak.
#Data Gamification and hyper personalisation are the future
#Power Athlete’s platforms are powerful tools for “changemaking”
#Equality Tackling issues should be considered as a team sport and what is happening on the field should be translated in governance faster (and the other way around)
#Health Physical activity is the best opportunity to recover from the pandemic
#Climate Sport has a real impact, and everyone should help out concerning climate fight, with sports events organisers needing to adorn the role.
It is a hard time for everyone, and I wish that we could all answer that question. For now, I will be interning at Rugby League World Cup 2021 as a Volunteer & Accreditation Coordinator, working on an event that is all about diversity and inclusion, social impact, and legacy. I do not know what the future holds for me after that, but I know that I want to work on major sports events so that is probably where you will find me in the next few years ;)
Do not stay passive in your studies, always grab every opportunity you can. Whether it is volunteering on events, networking with lecturers, researching new trends in the sports industry etc., always do more than you would normally do and fight for what you believe in, for sports have the power to change lives, as long as you use them selflessly.
As a new unmissable event for the global sports industry, Global Sports Week not only offers a unique opportunity for leaders in sport and business, it also provides a special stage for the younger generation to raise their voices and lead the future.
“The Young Sports Makers programme is aimed at young people from across the world - athletes, social entrepreneurs, students and young professionals - who carry the voice of the Generation Z. The Young Sports Makers were one of the breakout successes of the inaugural edition of Global Sports Week in February 2020. They participated directly throughout the programme, expressing opinions, and challenging received ideas through on-stage interactions with global leaders.” – Young Sports Maker, Global Sports Week’s website.
For this edition, a new squad of Young Sports Makers with 22 young women,12 young men and 16 nationalities represented was formed to support the new format of the event. With a mission to shape debates and challenge the speakers and leaders in person, or through virtual events depending on their location, the YSM raised suggestions for the future, especially by highlighting the changes they wanted to see in the six shifts of the event: health, lifestyle, equality, data, climate, and power.
Out of the 34 Young Sports Makers selected, one of our second year Global Sport Business Master student at AMOS London, Nathalie Deutsch, was represented.
We spoke with her about this once-in-a-lifetime opportunity to become a Global Sports Week Young Sports Maker during this second edition of the Global Sports Week. She explains her experience representing her generation by sharing her thoughts on the insightful sessions on the topic of Data.
How did you learn about the Young Sports Makers programme Global Sports Week?
I have been following GSW since their first edition, as I had work colleagues who attended and I found the speakers and programme quite interesting, like a breath of renewal for this type of event (that can sometimes be “boring” and too corporate). I heard about the impact the Young Sports Makers (YSM) had in 2020 but I did not think too much of it afterwards to be honest, probably because I was only following the event from far. It is by following GSW on social media and subscribing to their newsletter that I heard about the 2021 YSM applications.
For what reasons did you decide to participate in the programme?
I’m in my final GSBM year and had some time to spare! (Not really). On a more serious note, I found the programme quite interesting and as an international individual I thought that it would be nice to meet sports makers from all around the world and to have an active role on the event. Learning more about current issues in sports and what the industry is doing to resolve them is also a plus and a good reason to get involved.
How were you chosen to be part of the new 34 Young Sports Makers squad?
First, I had to apply online and answer a series of questions (why I want to join, what is the biggest challenge I find in sports etc.) and submit a video of me answering the question. Then once you have been selected – this is the first stage - you have to do a workshop with all the other preselected YSM. This year we had the chance to work with Yunus Sports Hub (a global social business network creating solutions to local problems in and through sport), and after a couple of presentations, we were put into groups and had an hour to get to know each other, solve questions and write a mini essay around the 6 shifts of the GSW (Health, Power, Equality, Climate, Lifestyle, Data). It was a hard task due to the time pressure and with everything being online, connecting with other participants behind a screen and working as a team is an extra challenge. After the group work, I had to submit another essay and answer further questions. For the 2021 edition, we were 34 YSM selected with around 200 applications.
What was your role during the Global Sports Week?
My role would have been a bit different if we could all attend the event in-person… I chose the Paris Hub and would have been based at the Arena, but because of Covid-19 I had to change to the Digital Hub. As YSMs, we represent our Generation Z, and our main role is to let our voice be heard. Our role is to challenge speakers for more concrete answers or actions for the future of sports, meet and chat with participants, participate in talks and roundtables… Some YSMs had the chance to be on-stage live at the Eiffel Tower, either as speakers or as community managers picking out questions from the Live Chat. As for me, I had the chance to speak on the closing session, representing the Data shift, live from the Eiffel tower but from the comfort of my home.
Did you have any specific preparations for your participation?
Every YSM was assigned to a shift according to experience, preferences, and prepared questions. After being assigned to Data, I had to think about questions for the different sessions, and underline the most compelling challenges of the industry, while always keeping in mind that I represented GenZ.
From your perspective, what do you see as the most significant mega-trends affecting sport right now?
#Lifestyle Storytelling is at its peak.
#Data Gamification and hyper personalisation are the future
#Power Athlete’s platforms are powerful tools for “changemaking”
#Equality Tackling issues should be considered as a team sport and what is happening on the field should be translated in governance faster (and the other way around)
#Health Physical activity is the best opportunity to recover from the pandemic
#Climate Sport has a real impact, and everyone should help out concerning climate fight, with sports events organisers needing to adorn the role.
You are coming to the end of your second year of the Global Sport Business Master, what does the future hold for you?
It is a hard time for everyone, and I wish that we could all answer that question. For now, I will be interning at Rugby League World Cup 2021 as a Volunteer & Accreditation Coordinator, working on an event that is all about diversity and inclusion, social impact, and legacy. I do not know what the future holds for me after that, but I know that I want to work on major sports events so that is probably where you will find me in the next few years ;)
As a great representative of the new generation in the sports industry, would you like to give some advice to AMOS students and those who desire to pursue a career in sports in the future?
Do not stay passive in your studies, always grab every opportunity you can. Whether it is volunteering on events, networking with lecturers, researching new trends in the sports industry etc., always do more than you would normally do and fight for what you believe in, for sports have the power to change lives, as long as you use them selflessly.
Written by Victoria Chacon, Communication and Events Officer AMOS London.
Plus d'actus :
10 May 2022
Alumni Interview AMOS Madrid - Condor Media, Atlético de Madrid
Can you tell us a bit about your job?
Pedro Arnau (alumni AMOS Madrid, ESBS by AMOS): I am a project manager at Condor Media, we are a digital production and content strategy company based in Madrid and are working with clients from all over the globe. My daily routine consists of producing, developing, post-producing and scheduling social media content for various clients. These clients are working in different industries, sport is obviously one of them (Real Madrid and UEFA are part of our portfolio) but there is also the Entertainment, Fashion and Journalism industry. Ivan Fernandez (alumni AMOS Madrid): I am the assistant team manager for the women’s team at Atlético Madrid. My role is to work with both the coaches and the players, helping them with everything they need to make sure that they can perform at their best. It involves a lot of planning and logistics, making sure that every time the team plays, our players arrive on time, have everything they need, arrange the transport and many other things to allow our staff and players to solely focus on their game.How important is digitalization in the sports industry?
Pedro Arnau: One thing to remember when it comes to digitalization in the sports industry is that content is king! Nowadays, the only way for companies to sustain themselves is to create engaging content daily and share it with their followers. Clubs like Real Madrid are present on all types of media as they need to reach a global audience, so we usually create content for YouTube, social media (TikTok, Instagram, Facebook, and Snapchat) as well as TV commercials and Radio. Therefore, whichever industry you are in, you need to be able to create content that can be published in different media that resonate with different audiences.A word about Journalism in the sports industry?
Pedro Arnau: Sport is, according to my understanding, one of the only industries that is keeping print media, radio, and television alive. Understanding the importance of sports is crucial to deliver good content. Regarding journalism, creating stories is what matters the most: what sells, good research and having great writing skills. If you can do all of that, then your content will reach customers' expectations.What type of skills and mentality clubs like Real Madrid are looking for when it comes to hiring?
Pedro Arnau: The first skill that comes to mind is creativity. Even though Football is more than 100 years old, the ways to cover it have changed continuously, and this is what they are looking for, someone who can think out of the box and allow the club to differentiate itself. Secondly, they are looking for people who can do multiple things, you can be a good designer or a good editor but what else can you do? The more you widen your knowledge, the more responsibilities you will be able to handle and the more people you will be able to manage. Finally, experiences. Whether it is through volunteering, internships, or previous jobs in any type of industry, recruiters are always interested to know, because most of the time, knowledge is transferable from one industry to another. Therefore, work and learn as much as you can, in technology, design, video production, sale, podcast, journalism, management, etc. the more knowledge you have the better chances you will have to find a position you will enjoy. Ivan Fernandez: In my case, Atlético Madrid was looking for someone who could speak different languages (Spanish, English and French in my case), who could work with people coming from different cultures (as our players and coaches are coming from all over the globe), and finally someone who was polyvalent. When working for an international company, there are always new challenges to overcome, and you need to have different skills to deal with them, so being able to work and understand different areas of the business is a big plus on your CV.10 May 2022
Alumni Interview AMOS Madrid - Condor Media, Atlético de Madrid
Can you tell us a bit about your job?
Pedro Arnau (alumni AMOS Madrid, ESBS by AMOS): I am a project manager at Condor Media, we are a digital production and content strategy company based in Madrid and are working with clients from all over the globe. My daily routine consists of producing, developing, post-producing and scheduling social media content for various clients. These clients are working in different industries, sport is obviously one of them (Real Madrid and UEFA are part of our portfolio) but there is also the Entertainment, Fashion and Journalism industry. Ivan Fernandez (alumni AMOS Madrid): I am the assistant team manager for the women’s team at Atlético Madrid. My role is to work with both the coaches and the players, helping them with everything they need to make sure that they can perform at their best. It involves a lot of planning and logistics, making sure that every time the team plays, our players arrive on time, have everything they need, arrange the transport and many other things to allow our staff and players to solely focus on their game.How important is digitalization in the sports industry?
Pedro Arnau: One thing to remember when it comes to digitalization in the sports industry is that content is king! Nowadays, the only way for companies to sustain themselves is to create engaging content daily and share it with their followers. Clubs like Real Madrid are present on all types of media as they need to reach a global audience, so we usually create content for YouTube, social media (TikTok, Instagram, Facebook, and Snapchat) as well as TV commercials and Radio. Therefore, whichever industry you are in, you need to be able to create content that can be published in different media that resonate with different audiences.A word about Journalism in the sports industry?
Pedro Arnau: Sport is, according to my understanding, one of the only industries that is keeping print media, radio, and television alive. Understanding the importance of sports is crucial to deliver good content. Regarding journalism, creating stories is what matters the most: what sells, good research and having great writing skills. If you can do all of that, then your content will reach customers' expectations.What type of skills and mentality clubs like Real Madrid are looking for when it comes to hiring?
Pedro Arnau: The first skill that comes to mind is creativity. Even though Football is more than 100 years old, the ways to cover it have changed continuously, and this is what they are looking for, someone who can think out of the box and allow the club to differentiate itself. Secondly, they are looking for people who can do multiple things, you can be a good designer or a good editor but what else can you do? The more you widen your knowledge, the more responsibilities you will be able to handle and the more people you will be able to manage. Finally, experiences. Whether it is through volunteering, internships, or previous jobs in any type of industry, recruiters are always interested to know, because most of the time, knowledge is transferable from one industry to another. Therefore, work and learn as much as you can, in technology, design, video production, sale, podcast, journalism, management, etc. the more knowledge you have the better chances you will have to find a position you will enjoy. Ivan Fernandez: In my case, Atlético Madrid was looking for someone who could speak different languages (Spanish, English and French in my case), who could work with people coming from different cultures (as our players and coaches are coming from all over the globe), and finally someone who was polyvalent. When working for an international company, there are always new challenges to overcome, and you need to have different skills to deal with them, so being able to work and understand different areas of the business is a big plus on your CV.31 Mar 2022
SportsPro Media partnership, AMOS London
SportsPro is the world’s leading international media company for the sports industry in print, digital and events. This magazine has more than 20 million of impressions across digital, social and newsletter channels and is producing annually more than 3500 content pieces.
How has this partnership come up?
Paul Guest who is the commercial director of SportsPro, was a Lecturer of sports tourism at AMOS London 3 years ago, and he is the one who brought this partnership to our attention. As an educator of the industry, the magazine is always seeking to meet with teachers, lecturers, universities representatives and students to “understand the gaps and knowledge of the market”, specifically the ones of the younger generation as they “want to be able to write content that would be of interest to them”. For Paul the students “think differently than the professionals working in the industry for years, they inspire the change, they challenge ideas, and more people are willing to invest time and money in the younger generations”. Through their monthly newsletters and their different classes, SportsPro aims to "provide the students with insights that they could not have anywhere else".What are the objectives for the students?
Learning from the best in the industry at what makes effective thought leadership content. Secondly, our AMOScians went through 2 sessions with the lead publicist of SportsPro regarding the production of a thought leadership article which was published in the following newsletter. Finally, they are offered a chance to compete against the best universities in the world in the SportsPro’s sustainability Hackathon whilst having access to some of the leading executives to support them. Once more, the winning group gets a chance to be published in the newsletter, providing visibility to the best AMOScians (the articles get 4 million views on a yearly basis).
What are the objectives for AMOS?
Our first objective is to showcase the innovation of AMOS in comparison to other academic institutions. Secondly, it is about positioning our students at the centre of the sports business ecosystem and finally providing our students with unrivalled access to key sports business industry stakeholders.What are the next steps in this partnership?
1. The Hackathon will be conducted between the 8th and the 10th of April 2. Full-page advertising in the July edition of the magazine 3. Access to a virtual conference on the 26th and 27th of April about the tools needed in the business to take smarter decisions as well as an in-depth look into the digitalization of the industry.31 Mar 2022
SportsPro Media partnership, AMOS London
SportsPro is the world’s leading international media company for the sports industry in print, digital and events. This magazine has more than 20 million of impressions across digital, social and newsletter channels and is producing annually more than 3500 content pieces.
How has this partnership come up?
Paul Guest who is the commercial director of SportsPro, was a Lecturer of sports tourism at AMOS London 3 years ago, and he is the one who brought this partnership to our attention. As an educator of the industry, the magazine is always seeking to meet with teachers, lecturers, universities representatives and students to “understand the gaps and knowledge of the market”, specifically the ones of the younger generation as they “want to be able to write content that would be of interest to them”. For Paul the students “think differently than the professionals working in the industry for years, they inspire the change, they challenge ideas, and more people are willing to invest time and money in the younger generations”. Through their monthly newsletters and their different classes, SportsPro aims to "provide the students with insights that they could not have anywhere else".What are the objectives for the students?
Learning from the best in the industry at what makes effective thought leadership content. Secondly, our AMOScians went through 2 sessions with the lead publicist of SportsPro regarding the production of a thought leadership article which was published in the following newsletter. Finally, they are offered a chance to compete against the best universities in the world in the SportsPro’s sustainability Hackathon whilst having access to some of the leading executives to support them. Once more, the winning group gets a chance to be published in the newsletter, providing visibility to the best AMOScians (the articles get 4 million views on a yearly basis).
What are the objectives for AMOS?
Our first objective is to showcase the innovation of AMOS in comparison to other academic institutions. Secondly, it is about positioning our students at the centre of the sports business ecosystem and finally providing our students with unrivalled access to key sports business industry stakeholders.What are the next steps in this partnership?
1. The Hackathon will be conducted between the 8th and the 10th of April 2. Full-page advertising in the July edition of the magazine 3. Access to a virtual conference on the 26th and 27th of April about the tools needed in the business to take smarter decisions as well as an in-depth look into the digitalization of the industry.31 Mar 2022
Student Interview Global Sports Business Master, Truls Orneberg
Today we are meeting Truls, who is one of our GSBM 1 students, currently on the Paris campus. Truls comes from Norway, and this is his journey so far.
A Cycling enthusiast
When I was younger, I practiced a lot of sports, mainly cycling. But I had some problems with my lungs, I was constantly feeling tired, which did not allow me to become professional. Instead of competing, I decided to get myself involved in volunteering. This is when my passion for working in the sporting events started. After joining the army for a year and a half (mandatory for young men and women in Norway) I decided to pursue my study in the sports industry and after some research, I found a community college teaching a Bachelor in Sport Management. By the end of the third year, I found a six-month internship within the national cycling federation, and they offered me a full-time position in the events department, which I accepted. I ran events for them for the following six months, and since then, I have moved to the digital department, which allows me to keep gaining experience whilst being a student.
Transition to AMOS
I was willing to do a Masters’ degree in the sports industry, I had found one in Oslo but unfortunately, the applications were closed at the time, which ended up being positive as it allowed me to find AMOS. Going international was something very tempting at the time, so I got in touch with the team in Paris and within 48 hours my decision was taken! Going to a new country, when you do not know anyone there and when you do not speak the language can be stressful at first. But as soon as I arrived, I started to take weekly French classes, watching French movies and series (currently binging Lupin on Netflix), I am as well using Duolingo, which really helps. Everyone in my class speaks English and the lecturers do all their classes in English too, which obviously really helps to settle in.
Global Sports Business Masters
I like it a lot, very interesting because we talk a lot about business which we would not in Norway. In my country, sports and business are different fields, and while they are teaching us how to manage sports infrastructures, it is not orientated towards business. Secondly, the lecturers in Norway are full-time teachers, not professionals, they have all the knowledge, but the courses remain very theoretical. The experience from the people I met here (in Paris) is relevant and inspiring, you can learn a lot just by listening to them. In the end, having done both is perfect, the academic side in Norway and, learning the professional/business at AMOS.Olympic Stadium
The Olympic Stadium module is my favourite topic, and this has a lot to do with the lecturer who is delivering it, M. Deepak Trivedi. He has such a good way to communicate with us, he always makes sure that everyone is following, which makes it super easy to learn.My Future plans
My dream is to work for the biggest sports events in the world. I am looking for opportunities regarding the cycling world championship in Glasgow in 2023 and the Olympics in Paris in 2024. Starting my career by working in such events could be a real boost.31 Mar 2022
Student Interview Global Sports Business Master, Truls Orneberg
Today we are meeting Truls, who is one of our GSBM 1 students, currently on the Paris campus. Truls comes from Norway, and this is his journey so far.
A Cycling enthusiast
When I was younger, I practiced a lot of sports, mainly cycling. But I had some problems with my lungs, I was constantly feeling tired, which did not allow me to become professional. Instead of competing, I decided to get myself involved in volunteering. This is when my passion for working in the sporting events started. After joining the army for a year and a half (mandatory for young men and women in Norway) I decided to pursue my study in the sports industry and after some research, I found a community college teaching a Bachelor in Sport Management. By the end of the third year, I found a six-month internship within the national cycling federation, and they offered me a full-time position in the events department, which I accepted. I ran events for them for the following six months, and since then, I have moved to the digital department, which allows me to keep gaining experience whilst being a student.
Transition to AMOS
I was willing to do a Masters’ degree in the sports industry, I had found one in Oslo but unfortunately, the applications were closed at the time, which ended up being positive as it allowed me to find AMOS. Going international was something very tempting at the time, so I got in touch with the team in Paris and within 48 hours my decision was taken! Going to a new country, when you do not know anyone there and when you do not speak the language can be stressful at first. But as soon as I arrived, I started to take weekly French classes, watching French movies and series (currently binging Lupin on Netflix), I am as well using Duolingo, which really helps. Everyone in my class speaks English and the lecturers do all their classes in English too, which obviously really helps to settle in.
