• Workshop Chelsea FC Foundation and AMOS London

    Workshop Chelsea FC Foundation and AMOS London
    While studying at the London campus, second-year Bachelor students and Global Sport Business's Master 2 students had the opportunity to participate in a workshop at Stamford Bridge in collaboration with Chelsea FC Foundation.

    For two weeks, 35 teams worked on the following challenge, given by Chelsea FC: "Chelsea FC are completing a pre-season tour of France next season. We would like you to create a marketing strategy to engage young people aged between 16 and 25 years old to get them to the French stadium for the pre-season games and potential additional events."

    Following a morning of conferences by professionals from Chelsea FC, the selected groups were able to continue working on their challenge. At the end of the afternoon, 5 groups made it to the final after being selected by the jury composed of:

    • Carl Southwell – Enterprise Manager at Chelsea FC Foundation

    • Tim Shutt – Consultant at Gloucestershire Cricket Board

    • Thomas Jackson – Senior Data Analyst at Chelsea FC

    • Tom Love – Co-founder of Lovegunn

    • Chris Gunn – Co-founder of Lovegunn

    Finalist groups were able to present their ideas orally. The winning group started on the idea that a football match is more than 90 minutes, it's a total experience.

    “The Chelsea FC District is a combination of entertainment and football, with free-activities like a five-side football pitch, a contest of juggling and FIFA tournaments. There are also some additional events that can bring people that aren’t really into football, for example a concert and the presence of French influencers. The main objective is to bring our leads and the players together to celebrate the club while developing a French data base for the Chelsea FC.” – Théo Baron, member of the winning team and Global Sport Business's Master 2 student

    Congratulations to all participating teams and winners. And thanks to the Chelsea FC Foundation team for this workshop.

    Contenus rédigés par Victoria Chacon, Chargée de communication d'AMOS London

    Plus d'actus :