L'ACTUALITÉ SPORT BUSINESS DES CAMPUS AMOS

Tournoi européen de football féminin

Dans quelques jours aura lieu, le coup d’envoi de la 5e édition de la AMOS Women’s French Cup, tournoi européen de football féminin. Après l’Angleterre, c’est à Ernest Wallon, que les internationales européennes poseront leurs bagages pour faire vibrer le public français.

Un plateau d’exception

Devenu au fil des saisons un événement incontournable du football féminin, la AMOS Women’s French Cup promet pour cette 5e édition un rendez-vous sportif de haut niveau. Au lendemain de l’euro de football, c’est sur la pelouse du mythique Stade Ernest Wallon que le public français retrouvera le 16 et 19 août, quatre des plus prestigieuses équipes féminines européennes. Pour l'édition 2022, les joueuses du Bayern Munich, tenantes du titre seront au rendez-vous face aux équipes du Paris Saint-Germain, du FC Barcelone et de Manchester United. La compétition se déroulera en deux temps avec des phases de demi-finales le mardi 16 août puis de finales (petite et grande) le vendredi 19 août.

AMOS aux premières loges du tournoi

Cette année encore, les étudiants de l’école AMOS Sport Business School Toulouse seront aux premières loges de la AMOS WFC puisqu’ils apporteront leur aide dans l’organisation du tournoi et seront mobilisés en jour de match. La AMOS WFC est devenue pour eux, un excellent terrain de jeu et une occasion unique de vivre un évènement sportif de l’intérieur et d’en être acteur. A l’issue de la compétition, ce sera l’un des étudiants d’AMOS qui aura le privilège de remettre le trophée à l’équipe gagnante de l’édition 2022 !

Au programme cette année

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• Mardi 16 août, 18h : demi-finale FC Barcelone x Bayern Munich parrainée par Sud de France
• Mardi 16 août, 21h : demi-finale PSG - Manchester United parrainée par Sud de France
• Vendredi 19 août, 18h : petite final, match pour la 3ème place
• Vendredi 19 août, 21h : finale

Son parcours...

Gaëtan Thomas, originaire de Belgique, a toujours adoré l’aventure, le large et les défis. Il a goûté au large vers l’âge de 4-5 ans avec sa famille, frère et sœur en croisière habitable en Manche et Mer du Nord. D’abord avec un tout petit voilier, un Corsair de moins de 6m, et pour finir avec un 35 pieds... Il a commencé à découvrir le plaisir d’aller vite sur l’eau sur un Optimist en bois, en réglant les voiles, en jouant avec le vent et les vagues ! A force de persévérance, Gaëtan a fait son premier stage avec le centre d’entrainement « GoSailing » sur des Optimists de compétition. Il a apprécié cette découverte et en très peu de temps, il a été sélectionné dans l’équipe nationale belge. Il a ensuite régaté au niveau international jusqu’au championnat d’Europe aux îles Canaries. Dès sa majorité, il s’est embarqué comme bénévole au pair aux Glénan pour y apprendre le rôle de chef de bord. Gaëtan est parti, à vingt ans, vers l’Australie avec un ami pour y apprendre l’anglais et passer un diplôme international de skipper. Un voyage qui dura plus de deux ans.

Retour en Europe

De retour en Europe, il a commencé à travailler pour de grandes marques de voiliers, et fait un paquet de convoyage, changeant de bateau régulièrement, continuant à engranger de l’expérience. Quelques années plus tard, Gaëtan a pu réaliser sa première transat transatlantique directement en solitaire, suivie d’une deuxième et d’une troisième. Toutes au sextant, à l’ancienne (le GPS était là pour le rassurer...), c’était un défi personnel. « En 2016, après de longues sélections, j’ai été pris par la Clipper Round the World Yacht Race afin d’être le skipper de la Garmin Team pour un tour du monde en course. C’était une expérience riche en émotion, et une fierté d’accomplir la boucle complète avec la médaille de chocolat au final (4ème) ». Cette course lui a permis de rencontrer de belles personnes dont une qui l’a aidée à obtenir un emprunt financier pour son Class40. Gaëtan a pour objectif de faire le tour du monde par les 3 caps (Bonne Espérance, Leeuwin et Horn) sans escale et de tenter de battre le record du monde à bord de son Class40 « Be The Drop ». Ce tour du monde s’accompagne d’une démarche éco-responsable en encourageant les citoyens à manger sainement, réduire et recycler leurs déchets, diminuer leur empreinte numérique. Gaëtan cherche des partenaires financiers pour le soutenir dans cette aventure humaine, tout en essayant de participer le plus possible aux courses du calendrier Class40. Les possibilités d’identification pour les partenaires majeurs sont multiples : sur les voiles, sur le pont (pour visibilité lors de prise vidéo Drone), sur les vêtements du skipper... Ses objectifs à plus long terme sont de pouvoir courir au plus haut niveau afin de participer aux grandes courses comme la Route du Rhum ou le Vendée Globe !

Willkommen in Munchen

Once again, our GSBM students have hit the road. This time they did not have to cross the entire world, but only their own border to join our German neighbour in Munich, only a week after coming back from a month-long seminar in Seoul; Yes, this 1st year of Global Sport Business Master is an intensive one! Hence, what good reasons would send them to yet another country? Well, first, Germany has organised for the past few years Europe’s largest outdoor trade fair known as “Outdoor by ISPO”. This show which was held for the first time in Germany in 2019 welcomes a total of 300 exhibitors (85% of whom are international), and thousands of visitors from over 90 countries over 30 000 square meters. Secondly, the primary product sold by ISPO is its valuable connections. Indeed, throughout these 3 days, companies could discuss with potential buyers, extend their network with corporations established in foreign markets, create partnerships, and discover some of the new trends. On the third day of the trade fair, students were able to discuss with the European sales manager of Kathmandu, an outdoor brand born in New Zealand in 1987, currently expanding to the European and American markets and this is what they expressed: “It is very important for us to attend this sports trade show in Munich. One of our outfits which is a 100% biodegradable jacket won the ISPO award for this season, and it is also a pleasure to meet with journalists and important strategic buyers to discuss our upcoming projects that we are developing in Europe”.

ISPO, the largest trade convention for sports business

But all these opportunities do not only appeal to professionals, Pierre-Yves - one of our GSBM students - tells us “It was a great experience, not only to discover the newest trends related to outdoor sports but also to expand our network. We had the chance to discuss with some highly ranked professionals, in charge of the European development of their brand, and this is exactly why students, like us, must come to ISPO”. ISPO has truly been a great experience for our students, but a few more surprises were awaiting them. Throughout their stay, they had the opportunity to visit the Olympic Park (built in 1972), the Allianz Arena (home of the Bayern Munich), and to cycle around Munich city centre. This Bavarian trip was a real success for our students. We now have to say Goodbye to Germany, but not for a long time, as the 2022/2023 class of GSBM 1 will be coming to Munich for the next ISPO trade show in November, this time entirely dedicated to Winter Sports. Auf Wiedersehen!

5th edition of the AMOS Women French Cup

It is in the South of France, in the region of Haute Garonne, that the 5th edition of the AMOS Women French Cup will take place this summer. Indeed, from the 16th to the 19th of August, the organiser of this event, Camille Naude, will be welcoming some of the elite teams of woman football: Manchester United, FC Barcelona, Bayern Munich and Paris Saint Germain.

The story behind the tournament

Pre-season football tournaments have always been a great opportunity to showcase clubs and the value of football to different types of audiences. Nevertheless, up to 2016, there were no women team’s pre-season tournaments organised. Therefore, the founder and football enthusiast, Camille Naude, decided back in 2017 to organise the first competition, taking place in the south of France. Following Camille’s lead, 2 tournaments were created in the US, the Women International Champions Cup in 2018 and the Women Cup in 2019.

Sponsors

One of the key factors when organizing events of this kind is finding sponsors, which is as well a great way to measure the improvement done along the way. “When we started in 2017, we only had a few sponsors, and no broadcasters were interested. 5 editions later, we have 3 times more partners. The main sponsor - AMOS Sport Business School - which is as well our naming partner, is working with us for the past 3 years, providing volunteers, expertise, and visibility. This is crucial for us because as a Sports Business School, they are directly promoting the values of diversity, equality, and inclusion to the next generation of sports managers. Apart from AMOS, we also have partnerships with companies like Airbus, Eiffage or Engie and we are about to be broadcasted in France, Spain, the United States, Germany, and in the United Kingdom. Therefore, we can see that we are on the right path”. “The idea behind the project was to offer the possibility to a local audience to discover female football (10 000 spectators are forecasted), to promote diversity in the sports industry as well as educate the younger generations. Indeed, 150 young volunteers (including AMOS students) will be helping throughout the event. The objective is as well to provide them with a first professional experience, to show them the way events are built and managed but above all to make them enter the pitch and walk side by side with some of the best women players in the world”.

The Programme

The semi-finals of this tournament will take place at the Ernest Vallon stadium on Tuesday 16th, Bayern Munich will face Barcelona whilst Paris Saint Germain will be opposed to Manchester United. These 2 fantastic games will be followed by another 2, on Friday 19th with the Final and the third-place playoff.

Future development

The Toulouse region is unfortunately not ideal in the summer as most people are going away during this period. We are therefore looking for another city, whether in France or abroad to host that event for the future edition. We know that England is currently hosting the European Women Cup, which is an amazing event, so why not piggyback and organise the next edition over there? Official website : AMOS Women French Cup, get your tickets now!

Going on an adventure

Picture this, taking a flight to the other side of the world, discovering a new culture and exploring one of the biggest capital cities in Asia. Surrounded by your classmates, soaking up the sun and getting VIP access to major sporting events during this once in a lifetime opportunity. The one-month programme, organised for the Global Sports Business Master (GSBM) first-year students from AMOS, proposed daily seminars to broaden their knowledge about the sports business industry. After hosting this programme in China for the past few years, AMOS decided to take the students to discover another area of Asia, and took the opportunity to turn towards South Korea, Seoul.

The man behind the seminar

Upon arrival in the capital, students were welcomed by Sunny Son, the organiser of the programme. This highly successful man, was always available to help the students and put a smile on their faces. As well as being constantly seeking to provide the best experience for them, Sunny is a well experienced business man with 22 years working in education, creating business schools, international programmes as well as providing Korean students with the opportunity to access high-level education. Sunny is extremely involved in the development of sports in Korea and has, just to give an example, notably worked for the organisation of the 6th edition of the Military World Games in Korea, in 2015.

1988, the year when everything started

Korea is currently a world-class country when it comes to organising sporting events and competing at the highest level, but it has not always been this way. The modern days of South Korea started back in 1988, when the country hosted its first Olympic Games. This great achievement opened both Seoul, and the rest of the country, to the world. It helped develop its diplomatic and economic relationships with leading countries, as well as reinforcing the national pride and creating collective memories. Following this event, Korea knew that they needed to capitalize on their recent success and decided to invest part of the benefits to establish the Korean Sports Promotion Foundation (also known as KSPF). Since its creation, the foundation has invested more than 8 billion Dollars into sports development, which had a positive result as Korea went from winning 37 medals, prior to its creation, to 277 since 1988. Moreover, the organisation of the 1988 games has paved the way for Korea to host some other mega events in the years that followed. Examples are: the Busan 2002 Asian Games, the FIFA World Cup 2002, the Incheon 2014 Asian Games, and the Olympic Winter Games Pyeongchang 2018.

The Evolution of the sports market in Korea

Korean people are always on the lookout for new experiences which explains the constant evolution of their sports market. Fitness studios have significantly increased, the practice of Golf and Baseball (on and off-screen) has gained popularity, and since the early 2000s, western sports such as soccer, baseball, basketball, and volleyball have become the most watched sporting events in South Korea. The rise of esports Considered an authentic sport by the young generations in the Republic of Korea, Sunny explained to us that “esports were born in the 70s’ to compete against Starcraft (a popular strategy game) enthusiasts. At the time, the winner would win a packet of ramen. Later, in the 90s’, the Korean government built a national broadband network to showcase some of their best talents. Nowadays, the industry has grown into a 1-billion-dollar industry with other countries such as China, utilising marketing strategies introduced by Korea, to grow this billion-dollar market” The rise of esports has pushed Korean investors to create new infrastructures in which casuals can come and exercise through both on and off-screen activities. Venues like Sports Monster or Sports 360 are both great examples of this new trend and luckily our Global Sports Business Master first year students were able to visit them both.

What does it look like to learn Sports Business in Korea?

Attending sports seminars in the morning, trying authentic food for lunch and exploring world class sports infrastructure in the afternoons, this was the students’ lives in Seoul. Numerous subjects were taught during the study trip: the Olympic legacy, the cultural differences between Korea and Europe when it comes to sports, social psychology in sport, the rise of football in Korea, event marketing and the growth of esports/technology. To offer the best learning experience to our students, Sunny made sure to invite the very best of lecturers to come and share their experiences with the AMOS students: “an example of professional lecturers sharing their expertise is Dr Chang Won Jae - a football expert and a TV host for football shows in Seoul - who provided a lecture to our students about the rise of football as well as the psychology as to why people do sports” Learning Highlights One week into the programme, the students received a lecture from the former Minister of Education, Sport, and Tourism, currently working for the KSPF. The subject of the lecture was the legacy of the Olympic Games and the role played by the Korean Sports Promotion Foundation to preserve them. Once the lecture was finished, the AMOS students were free to explore the different sports infrastructures of the Parc. Seizing an opportunity Even though the students were only there for a month, Sunny suggested that Korean companies were looking for European expertise in the development of global sports infrastructures, and it could be a great opportunity for the students: “Korea has developed advanced sports infrastructures, technologically innovative training programmes, abundant sponsorships, and a culture of national solidarity that roots for the athletes. Yet, sports business remains a relatively unexplored field of research, which is why there are still subjects that students can engage with and suggest solutions for”.

Korean culture

Korean culture is, as much as sports, something that the students were looking forward to discovering, and thankfully, our host had planned it all, “there are numerous cultural activities offered to students, the Buddhist temple visit, the Gyeongbokgung Palace, the Bookchon Hanok village as well as the practice of Taekwondo which show a glimpse of our culture”. But there is more, culture in Korea is everywhere and the students could not dream of a better place to discover incredible areas: the Gangnam district, Hongdae, Itaewon to name but a few; they also had the opportunity of trying out some of Seoul culinary specialities, the famous Korean Fried Chicken, the Kimbap, the Korean Barbecue or the famous Korean dumplings: the Mandu.

Conclusion

Our students had a blast for a full month, in Seoul. Learning from top lecturers, visiting ultra-modern sports infrastructures, discovering a world-class city, with its historical vestiges, and its typical cuisine, all of that while having a lot of fun. There is no doubt, the 2022 seminar has been a real success! The team in Seoul is glad to have welcomed AMOS and its students, and is now focusing on making the 2023 Seoul Seminar even more successful. So, See you next year?

Engagement total

Zoom sur l’implication de nos étudiants sur des projets sociaux ou caritatifs...

Maxime, grimpeur invétéré veut gravir les 7 grands sommets pour la ligue contre le cancer

Après avoir gravi le Mont-Blanc en 2020 et le Kilimandjaro en 2021, Maxime se lance à la conquête de l’Aconcagua en 2022. Passionné d’alpinisme et soucieux d’apporter son soutien à lutte contre le cancer, ce jeune AMOScien est un modèle de persévérance. Quelles sont tes motivations pour ce projet ? « Mes parents ont tous les deux été atteints du cancer, ma mère y a réchapée de peu. J'ai découvert un peu après que mon père avait escaladé le Mont Blanc en 1988. 32 ans plus tard, je souhaitais l'amener en photo avec moi au sommet du Mont Blanc une nouvelle fois. Réussissant mon ascension, je me permets de rêver des Seven Summits. C'est un rêve d'enfant que j'ai depuis plus de 15 ans. Voulant rendre fiers mes parents, je me lance dans ce projet, tout en réalisant des levées de fonds pour la recherche contre le cancer avant chaque ascension ». Quelles sont tes prochaines ascensions ? Je débute ma préparation pour l’Aconcagua la semaine prochaine avec l’ascension du Mont Teide (3718m, îles Canaries), le plus haut sommet d'Espagne puis direction le Maroc pour l’ascension du Djebel Toubkal (4167m), le plus haut sommet d'Afrique du Nord. Pour le reste de mon projet Seven Summits, voici mon programme, novembre 2022 : l'Aconcagua, juin 2023 : Ascension Elbruz, fin 2023 : Denali, Puncak Jaya, 2024 : Mt Vinson, 2025 : Everest. Comment partages-tu tes aventures ? Lors de mes ascensions, je suis toujours accompagné de ma GoPro pour faire vivre mon expérience à ceux qui me suivent. Je poste mes contenus sur ma page Instagram qui compte 5000 abonnés et certains sont relayés par la Ligue conte le Cancer et AMOS. Je souhaite également sensibiliser les gens sur les enjeux écologiques des ascensions de grands sommets. A travers des interviews, des photos ou des articles, je lutte contre les pratiques abusives que l’on peut voir sur certains sommets.

Matthieu, étudiant en b3 à Paris, a créé son association Tiki Taka pour venir en aide aux clubs de football colombiens

Comment est né ce projet Tiki Taka ? Tout d’abord, ce projet a été motivé par une envie personnelle de découvrir un pays et de partager ma passion pour le football. J’arrivais à une période charnière dans mes études et il était primordial pour moi de réaliser un projet humanitaire en rapport avec mes études dans le sport. J’avais un réel souhait d’aider les autres et de pouvoir apporter mon aide à ses enfants. Ce qui me motive le plus reste le fait qu’on va apporter de meilleures perspectives à ces enfants autour de ma passion : le football.   Quelles vont-être vos actions sur place ? Nos actions se concentrent principalement par l’apport d’équipements sportifs : ces centres n’ont presque aucun équipement, notre objectif est donc d’en fournir le plus possible. Ces équipements sont tout le matériel lié au football : des cages, des plots, des échelles, des ballons et tous les petits équipements qui seront utiles pour ces centres. En plus de ça, nous avons organisé avec les centres tout un programme d’entraînement et d’ateliers pour ces enfants. Par ailleurs, notre aide ne sera pas que sportive et financière mais surtout humaine : nous sommes conscients que ces centres vont surement avoir besoin de nous pour s’occuper des enfants et améliorer les centres. Comment comptes-tu pérenniser ce projet dans les années futures ? J’accorde énormément d’importance à l’héritage de mon association et de ce projet. Étant président de l’association et un élève d’AMOS Paris, je considère ça légitime que je transmette ce projet aux élèves d’AMOS qui le souhaitent. Je les aiderai à reconstruire un projet sur d’autres centres et à potentiellement essayer de réaliser un partenariat avec une université sur place pour faciliter les échanges. Pour soutenir le projet : cliquez ici

Deux AMOSciens Lillois sélectionnés pour la cérémonie du 10ème anniversaire du concours national étudiants de Tous HanScène

Deux de nos AMOSciens lillois ont été conviés à la cérémonie du 10ème anniversaire du concours national étudiants de Tous HanScène au sein de l’UGC ciné cité du 19ème arrondissement de Paris. Plusieurs semaines au préalable, les classes de 3ème année Programme Grande École avaient participé au concours. L’objectif était de réaliser une vidéo de 3 minutes sur la thématique du handicap dans l’une des 7 catégories disponibles (Arts et essais, Humour, Innovation technologique, Sport, Vie étudiante, Vie professionnelle, Vie quotidienne). Après avoir transmis leur vidéo, deux étudiants ont été retenu pour leur projet : Paul Gaffet et Robin Damman. Dans leur vidéo nommée « Éclaboussure », ils se sont mis dans la peau de Pierre-Antoine BAELE. Ce paratriathlète cherche à faire reconnaître son handicap à juste niveau. En effet, jusqu’ici Pierre-Antoine BAELE concourrait dans la catégorie de handicap numéro 5 soit la catégorie à handicap faible, son objectif étant la catégorie 4 à handicap modéré. Son objectif a été atteint aujourd’hui puisque depuis la réalisation de la vidéo, il est classé en catégorie 4. Désormais, son objectif est de participer aux prochains Jeux Paralympiques de Paris en 2024. Malgré l’absence de récompense pour nos deux AMOSciens lors de cette cérémonie, ils restent tout deux sur une note positive et sont heureux d’avoir pu œuvrer pour cette cause. « Même si nous n’avons pas été récompensés, cela fut un plaisir de participer à un tel projet de vie étudiante, de soutenir une cause sociale et solidaire. Cela a permis de challenger notre créativité et nos capacités quant à la réalisation de notre vidéo, et surtout d’apporter un nouveau regard sur le handicap. » Paul Gaffet.

Clément représente AMOS dans la course mythique du 4L Trophy

Un étudiant du campus AMOS Rennes, Clément Travers, a participé à la mythique course du 4L Trophy, un raid automobile solidaire destiné aux jeunes de moins de 28 ans et couru exclusivement en Renault 4L. Cette course est également l'occasion de prendre part à une action solidaire en acheminant des dons matériels ainsi que des dons financiers à l'association Enfants du Désert. Après un parcours de plus de 6000 km et 3 semaines en voiture, la Team Horsbourg termine 30ème du classement. Bravo à eux pour ce beau classement !

AMOS Sport Business School inscrit son nom à la liste des établissements labellisés Génération 2024

Destiné aux écoles, établissements scolaires et établissements de l’enseignement supérieur, le Label Génération 2024 est délivré par le ministère de l’Education Nationale, de la Jeunesse et des Sports et le ministère de l’Enseignement supérieur, de la Recherche et de l’Innovation. Pour rappel, le Label Génération 2024 est pensé pour soutenir le développement de la pratique sportive dans l’enseignement supérieur et renforcer ses objectifs d’inclusion, de santé, de respect et d’engagement citoyen en partenariat avec le mouvement sportif et le Comité d’organisation des prochains Jeux Olympiques. AMOS Sport Business School soutient un peu plus les Jeux de Paris 2024 en inscrivant son nom à la liste des établissements labellisés « Génération 2024 ». Obtenu en janvier 2021, ce Label est la concrétisation d’un investissement pérenne du Groupe AMOS auprès des différents acteurs sportifs, publics et privés. L’objectif de ce Label est de valoriser les établissements qui souhaitent s’inscrire dans une exploitation durable et structurée autour de 3 critères principaux :

1. Développer des projets structurants avec les clubs sportifs du territoire

Sur l’ensemble du territoire, nous développons des projets RSE (le partenariat Fair Play for Planet par exemple vise à accompagner les clubs pro et/ou amateurs dans leurs démarches RSE), mais également des stratégies de communication, marketing, ou de développement avec plus de 200 clubs sportifs. Nous soutenons le sport amateur, et particulièrement le football, en étant partenaire des clubs associés OL x Madewis.

2. Participer aux événements promotionnels olympiques et paralympiques

Jusqu’aux Jeux Olympiques et Paralympiques de Paris 2024, nous participerons aux différents événements promotionnels mis en place par le Comité d’organisation des prochains Jeux. Sur l’ensemble de nos campus français, des étudiants bénévoles seront mobilisés lors de la journée Olympique du 23 juin, et tout autre événement en lien avec la promotion des Jeux.

3. Accompagner et accueillir des sportifs de haut niveau

A date, nous accompagnons une trentaine de sportifs de niveau sur la France entière. Par exemple sur le campus de Bordeaux, Marie-Julie Bonnin, médaillée d’argent aux Championnats d’Europe Juniors en 2019, Vice-championne de France avec 4m15 en 2022, fera sa rentrée en 4e année en septembre prochain.

Eric ALARD - Directeur Digital Learning ACE Education

“Par ses 12 campus répartis sur tout le territoire national, AMOS est un partenaire majeur de nombreux établissements publics comme privés. En formant les futurs décideurs et acteurs du Sport business de demain, en promouvant les pratiques sportives, la diversité et l'inclusion tout en accompagnant les sportifs de haut niveau, il était donc tout naturel pour AMOS de participer à ce fantastique évènement que seront les Jeux Olympiques de Pairs 2024 par le biais de l'obtention du label Génération 2024. Un label qui perpétuera les valeurs d'AMOS et qui font son ADN depuis bientôt 20 ans : le sport, l'international et la professionnalisation.”

Thibaut Huvelle - Directeur AMOS Lille

“2024. Cette date fait vibrer de nombreux fans de sport français, impatients à l’idée de voir se tenir l’évènement le plus attendu au monde : les Jeux Olympiques et Paralympiques. Qui plus est, quand ces derniers se tiennent en France. Avec des initiatives locales tournées vers l’olympisme sur chaque campus AMOS, il était important d’accentuer l’attachement et l’engagement à cet évènement planétaire qui revient sur notre territoire cent ans après. L’obtention du label Génération 2024 par les écoles AMOS en est la parfaite preuve. A moins de 800 jours de la cérémonie d’ouverture, étudiant(e)s, intervenant(e)s, partenaires et salarié(e)s sont déjà prêts à partager, à vibrer et pour d’autres à travailler sur les JO 2024 !” Suivez donc les 12 campus AMOS Sport Business School qui mettront en avant le Label, durant les 2 années à venir, grâce à différents types d’activations qui nous tiennent à cœur. Ces actions s’articuleront notamment autour d’événements nationaux comme la Journée Olympique (23 juin), la Journée Nationale du Sport Scolaire (27 septembre) et la semaine Olympique et Paralympique (du 3 au 8 avril 2023, sur le thème de l’inclusion).

What is Sports Monster?

Sports Monster is a game and sports experience centre which was born in 2016 in South Korea. These venues are all indoors and offer a blend of 30 on and off-screen sports activities. Whether you are in for a good sweat or a more recreational approach, there are many options there to ensure you will have a great moment!

Reasons behind the success?

Occidental sports - some of the most famous in Korea are football (being the most popular sport followed by baseball). Hence, it is not surprising to find them in venues such as Sports Monster. But you can also find a shooting range, a taekwondo practice, archery, basketball courts, trampolines and much more. Accessibility is a key part of Sports Monster’s success. While most outdoors sports centres are in the surroundings of the city - because of the surface needed to create pitches, Sports Monster made a 100% indoor approach which allows venues to be inside major Korean cities. Moreover, they made the choice to implant some of their branches inside shopping centres, allowing parents to leave their kids playing while buying groceries or lets adults have a “bang” (Koreans define a bang as a special space for collective entertainment. Bangs in Korea are places where people gather to enjoy an event as a form of collective entertainment). Whether it is through walk-ins or planned visits, there are plenty of occasions to visit one of these entertainment centres. E-sports activities are booming in South Korea (50% increase between 2013-2017) and are even considered by the new generations as a real sport. More than 18 million Koreans (the population of South Korea is estimated to be around 50 million people) are playing video games. The understanding of this trend is as well one of the secrets of the success of Sports Monster.

Discovering the Goyang-si site...

On May 17th, our GSBM 1 students (Global Sports Business Master), during their one-month study trip in Seoul, had the opportunity to spend 2 hours in the venue located in Goyang-si. They enjoyed the large variety of sports activities, which was a great occasion for them to practice some sports for the very first time. After the session, they had a lecture delivered by the marketing director of the Sports Monster company. This prestigious guest lecturer explained the reasons behind the Sports Monster success, the marketing strategies implemented and told them about the future in terms of international development. The next step now is for our students to prepare a business plan to determine when and where a company like Sports Monster should create its first European venue. To be followed…

Can you tell us a bit about your job?

Pedro Arnau (alumni AMOS Madrid, ESBS by AMOS): I am a project manager at Condor Media, we are a digital production and content strategy company based in Madrid and are working with clients from all over the globe. My daily routine consists of producing, developing, post-producing and scheduling social media content for various clients. These clients are working in different industries, sport is obviously one of them (Real Madrid and UEFA are part of our portfolio) but there is also the Entertainment, Fashion and Journalism industry. Ivan Fernandez (alumni AMOS Madrid): I am the assistant team manager for the women’s team at Atlético Madrid. My role is to work with both the coaches and the players, helping them with everything they need to make sure that they can perform at their best. It involves a lot of planning and logistics, making sure that every time the team plays, our players arrive on time, have everything they need, arrange the transport and many other things to allow our staff and players to solely focus on their game.

How important is digitalization in the sports industry?

Pedro Arnau: One thing to remember when it comes to digitalization in the sports industry is that content is king! Nowadays, the only way for companies to sustain themselves is to create engaging content daily and share it with their followers. Clubs like Real Madrid are present on all types of media as they need to reach a global audience, so we usually create content for YouTube, social media (TikTok, Instagram, Facebook, and Snapchat) as well as TV commercials and Radio. Therefore, whichever industry you are in, you need to be able to create content that can be published in different media that resonate with different audiences.

A word about Journalism in the sports industry?

Pedro Arnau: Sport is, according to my understanding, one of the only industries that is keeping print media, radio, and television alive. Understanding the importance of sports is crucial to deliver good content. Regarding journalism, creating stories is what matters the most: what sells, good research and having great writing skills. If you can do all of that, then your content will reach customers' expectations.

What type of skills and mentality clubs like Real Madrid are looking for when it comes to hiring?

Pedro Arnau: The first skill that comes to mind is creativity. Even though Football is more than 100 years old, the ways to cover it have changed continuously, and this is what they are looking for, someone who can think out of the box and allow the club to differentiate itself. Secondly, they are looking for people who can do multiple things, you can be a good designer or a good editor but what else can you do? The more you widen your knowledge, the more responsibilities you will be able to handle and the more people you will be able to manage. Finally, experiences. Whether it is through volunteering, internships, or previous jobs in any type of industry, recruiters are always interested to know, because most of the time, knowledge is transferable from one industry to another. Therefore, work and learn as much as you can, in technology, design, video production, sale, podcast, journalism, management, etc. the more knowledge you have the better chances you will have to find a position you will enjoy. Ivan Fernandez: In my case, Atlético Madrid was looking for someone who could speak different languages (Spanish, English and French in my case), who could work with people coming from different cultures (as our players and coaches are coming from all over the globe), and finally someone who was polyvalent. When working for an international company, there are always new challenges to overcome, and you need to have different skills to deal with them, so being able to work and understand different areas of the business is a big plus on your CV.

SportsPro is the world’s leading international media company for the sports industry in print, digital and events. This magazine has more than 20 million of impressions across digital, social and newsletter channels and is producing annually more than 3500 content pieces.

How has this partnership come up?

Paul Guest who is the commercial director of SportsPro, was a Lecturer of sports tourism at AMOS London 3 years ago, and he is the one who brought this partnership to our attention. As an educator of the industry, the magazine is always seeking to meet with teachers, lecturers, universities representatives and students to “understand the gaps and knowledge of the market”, specifically the ones of the younger generation as they “want to be able to write content that would be of interest to them”. For Paul the students “think differently than the professionals working in the industry for years, they inspire the change, they challenge ideas, and more people are willing to invest time and money in the younger generations”. Through their monthly newsletters and their different classes, SportsPro aims to "provide the students with insights that they could not have anywhere else".

What are the objectives for the students?

Learning from the best in the industry at what makes effective thought leadership content. Secondly, our AMOScians went through 2 sessions with the lead publicist of SportsPro regarding the production of a thought leadership article which was published in the following newsletter. Finally, they are offered a chance to compete against the best universities in the world in the SportsPro’s sustainability Hackathon whilst having access to some of the leading executives to support them. Once more, the winning group gets a chance to be published in the newsletter, providing visibility to the best AMOScians (the articles get 4 million views on a yearly basis).

What are the objectives for AMOS?

Our first objective is to showcase the innovation of AMOS in comparison to other academic institutions. Secondly, it is about positioning our students at the centre of the sports business ecosystem and finally providing our students with unrivalled access to key sports business industry stakeholders.

What are the next steps in this partnership?

1. The Hackathon will be conducted between the 8th and the 10th of April 2. Full-page advertising in the July edition of the magazine 3. Access to a virtual conference on the 26th and 27th of April about the tools needed in the business to take smarter decisions as well as an in-depth look into the digitalization of the industry.

Today we are meeting Truls, who is one of our GSBM 1 students, currently on the Paris campus. Truls comes from Norway, and this is his journey so far.

A Cycling enthusiast

When I was younger, I practiced a lot of sports, mainly cycling. But I had some problems with my lungs, I was constantly feeling tired, which did not allow me to become professional. Instead of competing, I decided to get myself involved in volunteering. This is when my passion for working in the sporting events started. After joining the army for a year and a half (mandatory for young men and women in Norway) I decided to pursue my study in the sports industry and after some research, I found a community college teaching a Bachelor in Sport Management. By the end of the third year, I found a six-month internship within the national cycling federation, and they offered me a full-time position in the events department, which I accepted. I ran events for them for the following six months, and since then, I have moved to the digital department, which allows me to keep gaining experience whilst being a student.

Transition to AMOS

I was willing to do a Masters’ degree in the sports industry, I had found one in Oslo but unfortunately, the applications were closed at the time, which ended up being positive as it allowed me to find AMOS. Going international was something very tempting at the time, so I got in touch with the team in Paris and within 48 hours my decision was taken! Going to a new country, when you do not know anyone there and when you do not speak the language can be stressful at first. But as soon as I arrived, I started to take weekly French classes, watching French movies and series (currently binging Lupin on Netflix), I am as well using Duolingo, which really helps. Everyone in my class speaks English and the lecturers do all their classes in English too, which obviously really helps to settle in.

Global Sports Business Masters

I like it a lot, very interesting because we talk a lot about business which we would not in Norway. In my country, sports and business are different fields, and while they are teaching us how to manage sports infrastructures, it is not orientated towards business. Secondly, the lecturers in Norway are full-time teachers, not professionals, they have all the knowledge, but the courses remain very theoretical. The experience from the people I met here (in Paris) is relevant and inspiring, you can learn a lot just by listening to them. In the end, having done both is perfect, the academic side in Norway and, learning the professional/business at AMOS.

Olympic Stadium

The Olympic Stadium module is my favourite topic, and this has a lot to do with the lecturer who is delivering it, M. Deepak Trivedi. He has such a good way to communicate with us, he always makes sure that everyone is following, which makes it super easy to learn.

My Future plans

My dream is to work for the biggest sports events in the world. I am looking for opportunities regarding the cycling world championship in Glasgow in 2023 and the Olympics in Paris in 2024. Starting my career by working in such events could be a real boost.

Today, we had the great pleasure to interview Nicole Allison, who is a women football expert and the Executive Director at the WCWFC. The occasion to speak about her position in the club, how everything has started, her vision for her football club as well as the global women football.

The role as an executive in the Worcester club

We announced our takeover of the club in March 2021, on international women’s day last year, of me being the executive director and co-owner of the club, to drive not just Worcester city women forward but women and girls’ football in the whole of Worcestershire and county. I’ve been very fortunate to be given that opportunity and I take my duty to young girls and women extremely seriously, and that they should have equal opportunities to have a career in football, this is my passion, it’s what drives me. So, my role is everything off the pitch – to drive the club forward and to grow the club.

The vision for the coming years

We’ve done a lot of work to build the club in a way that has a talent pathway, so we produce young talents and give them opportunities in the first team. It’s about developing a club, a sustainable club with the infrastructures that we already have in place. That’s what I know I’m good at – building a team of staff around us and building a group of players that believe in the vision as well and in the project because they are key. What my business partner and I always wanted to create with the club is this feeling of a family, and that is exactly what we are building now. For the first team, from next season, we want to be very competitive. We want to start focusing on promotions through the tiers. But for this first season, it has been very much youth development, fan experience and brand building, in and around Worcester, and we have done a fantastic job.

Her marketing approach

I think it is important when you are a club, a brand, to think of women’s football differently and recognize that it has different needs, as it has different audiences. It is closer to a gender balance, which is extremely attractive to sponsors. It is then about how you can communicate about that from a marketing perspective. I think digital has been crucial in the growth, and mostly around England now. Digital allows people to be their own content creators. Particularly when I look at Worcester, a huge amount of our growth has been through our social media channels because we know that our age group is generally younger. We connect with students, and so they are following us on Instagram and TikTok. We have Facebook - which tends to be probably an older audience now, and YouTube. So digital is - of course - huge and I think what I encourage people to do in the women’s game is to be more open. In women’s football, you can be different, you can be innovative because it’s probably a bit less tribal in terms of the support. You have a bit of room for freedom to do different things from a content perspective. So, an approach certainly, would be getting the digital strategy right and thinking about the different channels: what is Facebook good for, what is Instagram good for? And the demographics, knowing your research, knowing your stats, knowing your audience is key across absolutely everything.

Media coverage

From a top-level professional side, it has really improved in England. Big papers like The Telegraph commit to employing journalists specifically for women’s football and the coverage has been fantastic. We do not get this at Worcester. We’ve had only one local journalist come and cover one of our matches. I get students to come and write match reports, and other content. I think the national governing bodies need to start thinking about how we grow the game from lower levels as well. They have done a great job at developing the professional side of things and the coverage is increasing massively, which is great. But then we have got to think also about how we are going to get that trickle effect down to the lower grassroots as well. There is always a long way to go, but some research – which was done 7 to 10 years ago - found that and, if I remember well, only 4% of sports’ news were women’s. But we only see it at the top, at the elite level as opposed to the local level.

A message for younger students willing to work in the sports industry

I think my main message would be to” go for it”. Don’t hold back in terms of seeing a job. If you want a job with a particular organization, connect with them. I first got my foot in the door of the football industry because I wrote emails to almost every sports business in London. Nowadays you can connect via LinkedIn, you can do so much more. I think as women, we must put ourselves out there more. So, the message is to keep being confident and go for it and sell yourself. Really understand what your value is and what you would bring to the table. We need more diversity in the sports industry. Diversity brings diverse ideas and new ideas bring better businesses. It is not just the right thing to do to have diversity, more women in boardrooms, women in decision-making positions, it is also better for business as well. It will economically stronger. So be confident in that, and know what you want, know who you are, know how to sell yourself and go out there and do it!