General presentation of the profession
A true pillar of a sports organisation, the Director of Communication is the indispensable link between the general management and the external relations of the company. Experienced and often from the media world, this is an essential position.
The keys to success in this job
Professional network is the keyword of this new job. The Director of Communication must be able to free up a situation at any time and land interviews when leaders need to speak out. Responsiveness and a clear vision of the company project are essential.
An excellent communicator and manager. They have an important list of contacts both in the media and in the world of influencers that revolve around the organisation.
They practice in a club, a federation or with an athlete. Positions are very popular because they are strategic and it is often necessary to prove yourself for several years in the hope ofoccupying such a position in the company.
Depending on the size of the company and the job description, the salary range is wide. ADirector of Communication can earn a gross monthly rate of up to €10,000, with a start rateof €3,000.
EVERYONE’S TALKING ABOUT IT
Damien Bardot, Director of Communication and Partnerships at the French Federation of University Sports.