Asian sport management
As part of its sport management course, AMOS offers 4th year students studying the Global Sports Business Master in Sport a 4-week immersion session in Beijing and Shanghai, in China.
BETWEEN TRADITIONS AND MODERNITY, CHINA, THE GREAT SPORTING NATION
Sport has been present in Chinese DNA since 2000BC, where physical activity was an integral part of traditional Chinese medicine.
Today, the so-called traditional practices have become integrated in Chinese sports culture with a drive for globalisation. This country is the second largest sports nation in terms of achievements. The awarding of the 2022 Winter Olympics marks a new turning point in China's sporting history. Indeed, world sports are here represented and are in full swing.
With its billion and a half consumers, the Middle Kingdom is the market to conquer for many international companies and to enable the development of Chinese industry.
These are all opportunities that our students will be exposed to.
In the programme:
As part of this session, you will be at the heart of the future sport market while discovering Asian culture.
- Thematic classes and lectures: marketing (Beijing Renhe Football Club), globalisation (NBA, Premier League, NFL in China), management (Chinese Super League), eSport Business
- Meeting Chinese sport professionals: Central Sport Bureau, Chinese Olympic Committee, Shanghai Marathon and other sport event organisers, elite training base
- Asian sport practice
- Discovery of Chinese cultures: basic Chinese language course, cultural and tourist visits, visits to sport facilities
