Student Interview Global Sports Business Master, Truls Orneberg

Journée mondiale du bénévolat : 5 décembre

AMOS Sport Business School soulève les couleurs du volontariat à l’occasion de la journée du bénévolat afin de mettre en avant les étudiant.e.s qui s'impliquent au quotidien durant leurs expériences professionnelles grâce à la plateforme Volunteers4Sport. Dans le cadre de leur cursus, les AMOScien.ne.s participent tout au long de l'année à des évènements sportifs locaux, nationaux ou encore internationaux. En plus de l'expérience terrain sur des missions variées, ces heures dédiées à leur professionnalisation, leur permettent de gagner en responsabilité et en compétence tout en découvrant les coulisses de l'évènementiel, de la communication et ou encore du commerce.

AMOS Lab : concepteur, organisateur, accélérateur de projets

Présent dans tous nos campus, l’association AMOS Lab a pour mission d'assurer à nos étudiants le lien entre le monde académique et le monde professionnel. Les AMOS Lab collaborent avec la plupart des acteurs du sport business sur les thématiques qui font leur quotidien. Ces expériences professionnelles permettent ainsi de mettre en pratique les différentes compétences acquises à l'école et contribuent à la construction de leur réseau dans le sport business. Les objectifs du AMOS Lab sont multiples : • Permettre aux étudiants de mieux définir leur projet professionnel • Construire un réseau avec les acteurs du secteur • Acquérir de l'expérience et des compétences terrain Autant d'aspects qui se révèleront être de vrais atouts lors de leur intégration professionnelle ! Afin de renforcer la professionnalisation de ses étudiant.e.s et faciliter l'engagement de la nouvelle génération autour du bénévolat sportif, l'école AMOS Sport Business School s'est associée avec la start-up Volunteers4Sport première plateforme de mise en relation entre organisateurs d'évènements et bénévoles. Grâce à cette association, les étudiant.e.s bénéficient d'un espace AMOS dédié spécialement sur la plateforme. L’engagement bénévole dans le sport concerne aujourd’hui 12,5 millions de français, des personnes qui donnent de leur temps gratuitement pour gérer les associations mais aussi pour accompagner ponctuellement les organisateurs d’événements, clubs ou collectivités. On voit souvent l’engagement bénévole comme une perte de temps mais c’est au contraire quelque chose de très enrichissant. Faire des rencontres, développer de nouvelles compétences, élargir son réseau professionnel, ajouter des lignes à son CV, affiner son projet de vie... ce sont autant de portes qu’ouvre le bénévolat pour ceux qui le pratiquent. Les organisateurs le savent : sans les bénévoles, la France ne serait pas capable d’organiser des événements sportifs de dimension internationale comme la Coupe du Monde de Rugby en 2023 ou les Jeux Olympiques et Paralympiques en 2024. Et les étudiants formés en management du sport le savent aussi : le bénévolat est leur meilleure chance d’appliquer la théorie à la pratique, d’affiner leur projet professionnel et de faire les rencontres qui leur permettront d’intégrer le monde du sport plus facilement à la fin de leurs études.

Exemple Montpellier avec l'Open Sud de France

« Grâce à AMOS Montpellier, j'ai pu participer à l'édition 2022 de l'Open Sud de France. Cela m'a permis de découvrir les coulisses d'un évènement de tennis international. Etre bénévole m'a donné l'opportunité d'avoir des missions autour de l'hospitalité comme l'accompagnement des joueurs et des entraîneurs, préparer le matériel pour les matchs ou encore être à la disposition des arbitres. Lier ma passion du tennis et côtoyer des athlètes internationaux m'a donné envie de réitérer l'expérience pour l'édition suivante ! » Thomas, étudiant AMOS Montpellier.

Exemple avec le Stade Nantais

Le Stade Nantais et AMOS sont partenaires depuis la saison 21-22. Ce partenariat s'articule autour de la mise en place d'un projet pour permettre aux étudiants de découvrir l'évènementiel sportif à travers différentes missions tutorées par AMOS ainsi que le club. Plus qu'un événement précis, c'est la présence des étudiants AMOS lors de chaque match à domicile qui est à saluer. Leurs missions sont diverses (billetterie, restauration, accueil, etc) et leur présence est essentielle pour le bon déroulement de nos évènements. » Bertrand Stephan, Responsable communication du Stade Nantais. Une année riche d’expériences pour nos AMOSciens.ne.s au cœur des événements sportifs ! L’ensemble des campus AMOS remercie ses partenaires pour la confiance accordée. Vos structures sont intéressées pour accueillir des AMOScien.ne.s qui ont soif d’expériences professionnelles ? N’hésitez pas à vous rapprocher des AMOS Lab cet effet ! Rédigé par Théo Gueydan, chargé de communication à AMOS Montpellier en alternance.

A close partnership and a futuristic vision

On September 2022, AMOS Sport Business School and Colosseum Sports Tech Hub agreed to launch a close partnership with various elements and a futuristic vision. At first, Colosseum organized a Hackathon in collaboration with Pixellot, the well-known Sport AI Camera (TLV Born), on the Business theme: How the French education sector can leverage Pixellot Automated technology to help athletes in underprivileged communities get exposure? The GSBM (Global Sports Business Master) Master 1 students from London, Paris, Madrid, Bordeaux, and Lille Campus had 5 days to develop and present a strategic plan, in order to help Pixellot penetrate the French market. Pixellot and colosseum evaluated the projects, and 10 groups (out of 30) were chosen to present their ideas live to Pixellot executives in a 7-mins pitch, when 3 groups from AMOS Paris, Madrid, and London (each group consisted of 3 students) were voted as the winners of the challenge and awarded the trip to TLV, to take an active part along with colosseum officials in the organization of the legendary Sports Tech Nation Fair. The students arrived to TLV a day before the event, and they had the opportunity to initiate in footvolley, visit the Bloomfield stadium, and attend a guided tour of the Peres Center for Peace & Innovation in Tel-Aviv – Jaffa. During the 1st day of the event, the students networked and met multiple Sports start-ups, companies, and actors involved in the Global Sports Business and Tech sector and participated in conferences and round tables about Sports Tech development worldwide. The students also had significant responsibilities during the event such as: • Press releases • Communications • Logistics • Social Media management (Video creation) • Moderation of Conferences • Flux management On the 2nd day of the event, the student visited the Israeli stock exchange where a B2B Marathon was held, and the participants of the summit met and worked together on various projects.

Andy (USA & ESBS by AMOS Madrid)

« Tel Aviv was an experience like no other. Being able to work at Sports Tech Nation and immersing myself in the culture was awesome. I very much enjoyed my time there and hope to go back one day. »

Quinn Murphy (Canada & AMOS Paris)

« Sports tech nation 2022 in Tel Aviv was an unbelievable event. I really enjoyed meeting the local startups as well as having the opportunity to try their innovative products. Furthermore, networking, and listening to leading companies in the sports tech industry such as Socios.com, Juventus Football Club, Pixellot, Blocksport and FIFPRO discuss the future trends surrounding fan engagement and the blockchain as well as the importance of data analytics in sports and how core technologies are changing the relationship between rights holders and fans was an experience I will never forget. »

Oren Simanian, CEO of Colosseum

« Digital transformation in Sports is happening big time, we see many of the sports actors, taping in deep technologies and adopting technologies as we have never seen before. As the founder of Colosseum, it was outstanding to have this international group of students from AMOS, coming from all over the world and experiencing technology at the Sports tech nation summit. I think that as future managers of sports, the students will have to learn to adopt the technologies and the globalization of the sports sector. » « I was impressed to see how much value the students donated to the operation of the summit, and I feel like these Multi-lingual, cultural, and technological experiences gave them the possibility to get exposed to many unusual on-site events, cultures, and environments they could not experience anywhere else. I am blessed to have the opportunity to partner and collaborate with AMOS Sport Business school, and I want to thank Mr. Patrick Touati, Sylvestre, and Itamar who initiated this contact and managed the students during the event. Thank you, AMOS Sport Business School, for the trust, and for allowing us this collaboration. »

Meet our alumni Nathalie

Six years ago, a young Thai/Belgian student named Nathalie was starting a new life at AMOS Paris. After a first year of Bachelor studying Science and Chemistry, she completely changed her mind and decided to come to AMOS to study Sports Business. Six years later, this young and promising individual, described as « very conscientious, engaged and always focused » by her ex-director Joanne Macrae, is working as Workforce Manager, in Qatar for the FIFA 2022 World Cup. For this young and ambitious woman, networking and volunteering experiences have paved the way to success. It was while volunteering for the Paris 7 World Rugby Series that she discovered her will to work in the sports industry, it was by volunteering in London that she found her passion for sporting events, and it is through a co-worker that she got in touch with her current employer. As she says, « your network is key, the world of sporting events is really small », and her experience proved her right. A year ago this month, Nathalie arrived in Qatar and was getting ready to take part in the organisation of one of the World’s most famous sporting event: the FIFA World Cup.

Her job in Qatar

She is one of the workforce operations managers, supervising over 3000 people. « Our role is to plan and assist in all workforce areas, this includes workforce and headcount planning, catering, accreditations, uniforms, and trainings. We have over 60 operational sites, so it is about making sure that everyone is at the right place at the right time, knows their missions and has enough time to rest ». Nathalie is handling a wide range of missions which requires a particular set of skills, « patience, attention to detail, emotional intelligence, being open-minded, thinking outside of the box and the ability to handle pressure ». When asked about her favourite thing at work, Nathalie did not start with missions she was given but with the enjoyment she found in managing and meeting people; « the diversity of nationalities (88% of the workforce in Qatar is composed of foreign workers) and their backgrounds make this job exciting, people are coming from all over the world and are working as one team ». Having an « international approach, being open-minded, having the capacity to adapt yourself to any situation and being able to work in a multi-cultural environment » are the things she benefited from when undertaking the Global Sport Business Masters at AMOS London.

Her bucket lists

Everyone who knows about the journey of this brilliant person would probably think: What can you expect from your professional career when the first event you are working for is the Football World Cup? It sounds like starting your meal with the cherry on top of the cake. But for her, the exciting part is in the variety of events that are – yet - to be organised; « Most of the people I am currently working with already know each other from other mega sports events organised in the past, such as the Olympics, Formula 1, the previous Football and Rugby World Cups or the HSBC 7 series. So, when I hear all these amazing experiences, I do not want to choose, I want to live them all! » Nathalie has been kind enough to grant us a long interview, and we will explain some other aspects of her experience in our future articles. So, stay tuned!