What is a sponsorship manager?
The sponsorship manager negotiates and manages partnerships between companies and sporting events, clubs or teams. They represent their organisation to brands and steer the sponsorship strategy as a whole.
What does a sponsorship manager do?
They identify potential new sponsors, negotiate partnership agreements, build loyalty among existing partners and coordinate the associated marketing activations. They also track the results of each partnership in order to demonstrate its added value to the brands involved.
What qualities and skills does a sponsorship manager need?
- Negotiation skills
- Powers of persuasion
- Excellent interpersonal skills
- Knowledge of the sports world
- Creativity
Salary and career progression
A junior sponsorship manager earns between €2,800 and €3,500 gross a month, or roughly €34,000 to €42,000 gross a year. A senior profile in a club or large organisation can reach €60,000 gross a year, including performance bonuses.
Which courses lead to a career as a sponsorship manager?
The role is open to graduates with a Bac+3 to Bac+5 qualification (Bachelor's to Master's level) in communications, business or marketing. A specialist Master's in sports management or sports marketing is an asset for progressing quickly.
