The programme
Bring to life the projects that make sport thrillingBecome a sports business professional able to imagine, develop and steer the commercial, marketing and event strategies of sports organisations. Through immersive teaching, hands-on experience and a unique network of professionals, the AMOS Bachelor prepares you to join the clubs, federations, agencies, brands and event organisers shaping the sport of today and tomorrow, in an ever more inclusive, responsible and innovative approach.
Where can you study this programme?
Why choose this Bachelor?
Curriculum
Explore the full content of the programme
La 1ère année pose les bases, autour de quatre blocs d'enseignement : l'IA, le business, l'industrie du sport et la construction du projet professionnel.
AI & Automation — Prompting & data · 30 %
Prompting avancé : aller au-delà d'un usage basique de ChatGPT
Data literacy : tableurs, structuration des données, premières visualisations
Automatisation 101 : concevoir un premier workflow automatisé
Business — Fondamentaux du business · 30 %
Marketing : marketing mix et comportement client
Vente & négociation : les bases de la relation commerciale
Comptabilité & finance d'entreprise : introduction
Sport Industry — L'écosystème du sport · 30 %
Écosystème du sport business : clubs, ligues, médias
Sponsoring, billetterie & événementiel
Introduction aux données de performance sportive
Career & Venture — Se découvrir · 10 %
Projet professionnel n°1 : mission au sein d'une organisation sportive
Ateliers carrière : CV, networking, marque personnelle
Portfolio 1/3
*Le programme n'est pas exhaustif, des modifications de cours ou des changements de terminologie peuvent intervenir d'une année à l'autre
La 2ème année met les fondamentaux en application : l'IA et la data sont mobilisées sur des cas concrets du sport.
AI & Automation — LLM & workflows IA · 30 %
Workflows IA et automatisation : CRM, production de contenus
Data analytics : visualisation, tableaux de bord, BI et KPIs
Sprint IA : concevoir une solution complète en temps limité
Business — Stratégie & finance · 30 %
Stratégie d'entreprise & business models
Finance d'entreprise & gestion budgétaire
Marketing stratégique & gestion de marque
Sport Industry — IA & data appliquées au sport · 30 %
Marketing sportif & engagement des fans par l'IA
Analyse de la performance : données de tracking et de scouting
Sponsoring : activation et modèles de revenus
Career & Venture — Se construire · 10 %
Projet professionnel n°2 : stage au sein d'une organisation sportive
Ateliers carrière : choix du parcours de 3ème année
Portfolio 2/3
*Le programme n'est pas exhaustif, des modifications de cours ou des changements de terminologie peuvent intervenir d'une année à l'autre
La 3ème année est celle de la spécialisation : les blocs AI & Automation et Business fusionnent en un bloc dominant, le parcours Chargé de Projets Évènementiels - Marketing & Commercial Sport, qui prépare à la certification RNCP41995. Sport Industry et Career & Venture restent en tronc commun.
AI & Automation + Business — Chargé de Projets Évènementiels - Marketing & Commercial Sport · 60 %
➜ Marketing and design of sporting events
Gestion de projet événementiel : équipes, prestataires, budget
Stratégie de communication & IA appliquée à la communication
Prospection commerciale B2B et B2C & gestion de la relation client
Sponsoring sportif : négociation, activation & suivi des partenariats
➜ Merchandising and the retail experience
Veille sectorielle, benchmark concurrentiel & mesure d'impact
➜ Business English
➜ Support for the certification assessments
Sport Industry — Management piloté par la data · 30 %
Performance sportive & data analytics avancée
BI du sport : yield management, pricing, ROI du sponsoring
Veille SportTech & innovation
Career & Venture — Décrocher son poste · 10 %
Projet de fin d'études mené avec un partenaire du secteur sportif
Studio de recherche d'emploi ou de stage & coaching carrière
Portfolio 3/3
*Le programme n'est pas exhaustif, des modifications de cours ou des changements de terminologie peuvent intervenir d'une année à l'autre
Teaching strengths
From Year 1, immersive professional experiences offered by AMOS within its network of partners and sports clubs, so you can find out about and contribute to the sporting events in your region. Choice of a specialisation within the sports ecosystem from Year 3 (examples: Sports Clubs and Associations, Connected Sport, Sports Facilities & Sports Brands, Outdoor Sport, E-Sport Gaming & Emerging Practices, Sport Health & Wellbeing)
Teaching methods
Our lecturers are recognised experts who guide and support our students throughout their course. Their teaching methods build on student autonomy, regularly placing students as active participants in their own learning.
Theoretical grounding
Practical applications
Emphasis on small-group work and output
89%
pass rate for candidates on the Bachelor Marketing et Événementiel Sport for the 2025 cohort
97%
of students reported to be in employment six months after the professional certification for the 2024 cohort
After the bachelor's
On completion of the qualification, the Bachelor leads straight into professional employment or on to the first year of the Mastère Manager des Stratégies Marketing et Communication du Sport or the Master in Strategic Sports Marketing and Communications Management.The roles targeted by the certification
Once you have graduated, you will be able to work in one of these sectors and hold these roles linked to the certification.
➜ Telecommunications, advertising, media, publishing
➜ Audiovisual, live entertainment
➜ Service companies
➜ Retail
➜ Hospitality, food and beverage, events, tourism
➜ Luxury
➜ Banking, insurance
➜ Industry
➜ Food processing
➜ Event communications/production officer
➜ Sports events manager
➜ Event manager/coordinator
➜ Communications officer
➜ Promotions officer
➜ Hospitality manager
➜ Sponsorship manager
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.
They chose AMOS
« After my baccalaureate and my experience in sport, I was looking for a school that would let me build a future in sport, not only as an enthusiast but also by understanding the behind-the-scenes side, the management and the marketing of this sector. That is exactly what I found at AMOS Sport Business School. I chose this school for its international outlook and its sports business specialisation, two essential ingredients for preparing a career in this field. Beyond the classes, AMOS above all offers concrete opportunities: volunteering experience, placements, guest speakers from the world of sport and a student environment rich in exchange. That allowed me to build a first solid network and to discover sports business in all its reality, well beyond the theory. In short: AMOS is a school that gives you as much academically as it does personally and professionally. I am very happy with my choice and I warmly recommend this programme to anyone who wants to work in sport. »
Tristan Tourriol, first-year (B1) student at AMOS Bordeaux - Bachelor Marketing, Commercial et Évènementiel Sport
« I chose to join AMOS Nantes in 2018, after my STAPS degree in Angers. I needed a more career-focused course and a work-study master's. In the first year of the master's, I was on a work-study contract at a communications and events agency in Nantes. For my final year of master's, I joined La Dalle Angevine, where I was a work-study student on the communications side, but also on events and sponsorship.
My best memory of AMOS is the hands-on teaching experiences, because there was genuine sharing between students, but also an immersion in the DNA of professional clubs which really did inspire vocations. AMOS was a key step that plunged me right into the world of sport. »
Théo Bariller-Krine, M2 alumnus, class of 2020, AMOS Nantes - Communications / Ticketing / Fan Experience Manager, Les Ducs d'Angers
« What I take away from my time at AMOS is quite simply an intensely career-focused programme, inspiring encounters and, above all, the conviction that sports events are a wonderful vehicle for emotion and togetherness. Today, I am keen to carry on creating events that bring people together and leave their mark. »
Philippine Choutet, alumna of AMOS Marseille - Master of Business et Sport, currently events project officer for Urban Tennis and Pickleball at the FFT
« I arrived on the AMOS Aix-Marseille campus in 2022, in the very first cohort. I very quickly got involved as an ambassador for the school and we set up the Student Union, which created real momentum on campus. My first year was marked by many hands-on teaching experiences and placements. Being pitchside at the Stade Vélodrome for an international rugby match at 18 was simply a dream I was living. Moments that put stars in your eyes and let you picture your future. In my second year, my semester abroad opened up international horizons and enabled me to land an assignment at the Olympic Games on the Marseille marina, where I coordinated 500 volunteers.
Today, I am continuing my studies in the first year of the Mastère at AMOS Paris, on a work-study contract at SPORSORA, the leading network in the sports economy in France, as assistant communications and events project manager. »
Charlotte Peth, alumna of AMOS Aix-en-Provence (now at AMOS Paris) - Mastère Management du Sport, Marketing et Communication