Skip to Content

Master's AI for Sports

A two-year Master's at the crossroads of sport, business and artificial intelligence. For anyone who wants to lead data and AI projects within clubs, leagues, brands and sports media: understand fans better, get more value from partnerships, make better-informed decisions. And step into leadership roles in an industry undergoing rapid transformation..

RNCP Level 7 2 years French Initial or Work-Study September 2027
Overview

For anyone who wants to lead the AI-driven transformation of sport

Shape the sport business strategies of tomorrow

Become a manager able to imagine, design and lead the marketing and communication strategies that will drive the growth and transformation of sports organisations, sports brands and sports media. Through immersive teaching, in-company experience and a unique network of professionals, the AMOS master's programme gives you the keys to develop your strategic vision, assert your leadership and support the major changes reshaping sport business, in an ever more inclusive, responsible and innovative way.

Campuses

Where can you study this programme?

In detail

Why choose this Mastère?

Curriculum

Discover the full content of the programme

The first year builds expertise, around five teaching blocks: tech and AI, the sports industry, sports marketing, business, and the construction of the professional project.

 

Tech & AI — Data & AI in the service of decision-making · 30 %

  • Advanced prompting
  • Data culture: spreadsheets, data organisation, first graphs
  • Automation 101
  • AI and applied automation: customer relationship management, content creation
  • Sports BI: visualisation, dashboards, business intelligence and KPIs
  • AI agents
  • Design of end-to-end digital solutions

 

Sport Industry — Economy & governance of sport · 20 %

  • Economics of professional sport: business models of clubs and leagues, media rights

  • Governance & regulation of sport: federations, international bodies, financial control

  • Data & sports performance: tracking, scouting, injury prevention

  • SportTech Overview: players, business models, investments

 

Sports Marketing — Fan knowledge & data · 20 %

  • Fan knowledge & CRM: segmentation, scoring, personalisation

  • Digital marketing & social media in sport

  • Content creation enhanced by AI

  • Ticketing & dynamic pricing

 

Business — Strategy & finance · 20 %

  • Business strategy & innovation

  • Finance & management control of a sports organisation

  • Business case & ROI of a data or AI project

  • Sports law & data law

 

Career & Venture — Building your expertise · 10 %

  • Professional experience within a sports organisation or SportTech

  • Consulting project: data or AI mission for an industry partner

  • Career workshops: personal branding, networking, interviews

  • Portfolio 1/2

 

*The programme is not exhaustive, course modifications or changes in terminology may occur from year to year


La 2ème année prépare à la prise de responsabilités : piloter la transformation data et IA d'une organisation sportive, de la stratégie au déploiement.

 

Tech & AI — Piloter la transformation IA · 30 %

  • Feuille de route IA d’une structure sportive
  • Socle data & IA d’une organisation : plateforme de données, cloud, connexion des outils
  • Agents IA & automatisation à l'échelle
  • Gestion de produits IA
  • Accompagnement du changement & montée en compétences IA des équipes
  • Sécurité, conformité & cadre réglementaire de l’IA (AI Act)

 

Sport Industry — Performance & innovation · 20 %

  • Organiser une cellule data au service de la performance sportive

  • Innovation & investissements SportTech

  • Grands événements sportifs : organisation, data & héritage

  • Sport business international : marchés, ligues, modèles

 

Sports Marketing — Marque & revenus · 20 %

  • Sponsoring : valorisation, activation & mesure du ROI

  • Stratégie de marque des clubs et des athlètes

  • Médias, droits & plateformes de diffusion

  • Fan experience

 

Business — Leadership & entrepreneuriat · 20 %

  • Stratégie de transformation digitale

  • Management d'équipe & leadership

  • Négociation & gestion des partenariats

  • Entrepreneuriat & financement de projets SportTech

 

Career & Venture — Décrocher son poste · 10 %

  • Projet de fin d'études mené avec un partenaire du secteur sportif

  • Coaching carrière & accompagnement au recrutement

  • Portfolio 2/2

 

*Le programme n'est pas exhaustif, des modifications de cours ou des changements de terminologie peuvent intervenir d'une année à l'autre



 Teaching strengths

Choice of a specialisation within the sport ecosystem each year (examples: Major International Sporting Events, Social Responsibility & Sustainable Development, Club and Facility Management, Data and Innovation, Fan Experience Management)

  Méthodes mobilisées

Our teaching staff are recognised experts who guide and support our students throughout their programme. Their teaching methods build on student autonomy, regularly placing students in the driving seat of their own learning.

Teaching approaches

Theoretical grounding

Practical application

Emphasis on group work and group output

87%

pass rate for candidates on the Master of Business in Sport, class of 2025

78%

of students reported to be in employment six months after obtaining the professional qualification, class of 2024

Further study

After the Mastère

On completion of the qualification, the Mastère leads straight into professional life.


Career opportunities

Certification-related professions

Once you have graduated, you will be able to work in one of these sectors and hold these roles linked to the qualification.

Marketing and communication challenges concern all kinds of organisations. The role can be performed in every type of structure (private companies, public institutions, associations, etc.) and across every sector of activity. It can also be performed within specialist agencies providing consultancy services to businesses: communications agencies, marketing agencies, advertising agencies, digital agencies, event agencies, etc. The role can also be performed on a self-employed basis, as an external consultant.


➜ Project manager/Communications and/or marketing consultant

➜ Communications and/or marketing officer/manager

➜ Communications and/or marketing director

➜ Community manager

➜ Social media manager

➜ Digital marketing manager

➜ Public/press relations officer



Need help choosing your programme?

Our admissions advisers will help you choose the programme that matches your ambitions.

Testimonials

They chose AMOS

See all testimonials