For anyone who wants to lead the AI-driven transformation of sport
Shape the sport business strategies of tomorrowBecome a manager able to imagine, design and lead the marketing and communication strategies that will drive the growth and transformation of sports organisations, sports brands and sports media. Through immersive teaching, in-company experience and a unique network of professionals, the AMOS master's programme gives you the keys to develop your strategic vision, assert your leadership and support the major changes reshaping sport business, in an ever more inclusive, responsible and innovative way.
Where can you study this programme?
Why choose this Mastère?
Curriculum
Discover the full content of the programme
The first year builds expertise, around five teaching blocks: tech and AI, the sports industry, sports marketing, business, and the construction of the professional project.
Tech & AI — Data & AI in the service of decision-making · 30 %
- Advanced prompting
- Data culture: spreadsheets, data organisation, first graphs
- Automation 101
- AI and applied automation: customer relationship management, content creation
- Sports BI: visualisation, dashboards, business intelligence and KPIs
- AI agents
- Design of end-to-end digital solutions
Sport Industry — Economy & governance of sport · 20 %
Economics of professional sport: business models of clubs and leagues, media rights
Governance & regulation of sport: federations, international bodies, financial control
Data & sports performance: tracking, scouting, injury prevention
SportTech Overview: players, business models, investments
Sports Marketing — Fan knowledge & data · 20 %
Fan knowledge & CRM: segmentation, scoring, personalisation
Digital marketing & social media in sport
Content creation enhanced by AI
Ticketing & dynamic pricing
Business — Strategy & finance · 20 %
Business strategy & innovation
Finance & management control of a sports organisation
Business case & ROI of a data or AI project
Sports law & data law
Career & Venture — Building your expertise · 10 %
Professional experience within a sports organisation or SportTech
Consulting project: data or AI mission for an industry partner
Career workshops: personal branding, networking, interviews
Portfolio 1/2
*The programme is not exhaustive, course modifications or changes in terminology may occur from year to year
La 2ème année prépare à la prise de responsabilités : piloter la transformation data et IA d'une organisation sportive, de la stratégie au déploiement.
Tech & AI — Piloter la transformation IA · 30 %
- Feuille de route IA d’une structure sportive
- Socle data & IA d’une organisation : plateforme de données, cloud, connexion des outils
- Agents IA & automatisation à l'échelle
- Gestion de produits IA
- Accompagnement du changement & montée en compétences IA des équipes
- Sécurité, conformité & cadre réglementaire de l’IA (AI Act)
Sport Industry — Performance & innovation · 20 %
Organiser une cellule data au service de la performance sportive
Innovation & investissements SportTech
Grands événements sportifs : organisation, data & héritage
Sport business international : marchés, ligues, modèles
Sports Marketing — Marque & revenus · 20 %
Sponsoring : valorisation, activation & mesure du ROI
Stratégie de marque des clubs et des athlètes
Médias, droits & plateformes de diffusion
Fan experience
Business — Leadership & entrepreneuriat · 20 %
Stratégie de transformation digitale
Management d'équipe & leadership
Négociation & gestion des partenariats
Entrepreneuriat & financement de projets SportTech
Career & Venture — Décrocher son poste · 10 %
Projet de fin d'études mené avec un partenaire du secteur sportif
Coaching carrière & accompagnement au recrutement
Portfolio 2/2
*Le programme n'est pas exhaustif, des modifications de cours ou des changements de terminologie peuvent intervenir d'une année à l'autre
Méthodes mobilisées
Our teaching staff are recognised experts who guide and support our students throughout their programme. Their teaching methods build on student autonomy, regularly placing students in the driving seat of their own learning.
Theoretical grounding
Practical application
Emphasis on group work and group output
87%
pass rate for candidates on the Master of Business in Sport, class of 2025
78%
of students reported to be in employment six months after obtaining the professional qualification, class of 2024

After the Mastère
On completion of the qualification, the Mastère leads straight into professional life.Certification-related professions
Once you have graduated, you will be able to work in one of these sectors and hold these roles linked to the qualification.
➜ Communications and/or marketing officer/manager
➜ Communications and/or marketing director
➜ Community manager
➜ Social media manager
➜ Digital marketing manager
➜ Public/press relations officer
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.
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