Mastère Management du Sport, Marketing & Communication
Mastère Management du Sport, Marketing & Communication is a two-year course that provides you with all the keys to accessing positions of responsibility in the field of Sports Organization Management.
January 2027
Initial : Mandatory internships in the 1st and 2nd year.
Highlights of the Mastère Management du Sport, Marketing & Communication
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Year 1
Year 1- 1 year of courses on an AMOS campus in France or at a partner university abroad
Optional:
- International Seminars – Rio de Janeiro, Brasil
Initial or Work-study Training
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Year 2
Year 2- 1 year of courses on an AMOS campus in France
Specialization:
- Major International Sports Events
- Club Management & Infrastructure
- Data & Innovations
- Social Responsibility & Sustainable Development
- Business Developper
- Management of the Fan Experience
Optional:
- International Seminars – Seoul, South of Korea
Initial or Work-study Training
Course presentation
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AMOS diploma and Professional Certifications
- Diploma:
The 2nd year of the Master’s degree aims for the AMOS establishment diploma “Master’s in Sports Management, Marketing & Communication” (120 ECTS credits, equivalent to 300 ECTS credits after the BAC), issued by ACE EDUCATION.
- Certification professionnelle:
The Master’s degree allows you to prepare for a level 7 professional certification registered with the RNCP.
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Training program
1st year of Master’s degree :
- Challenges of major transitions in sport
- Sports partnership strategy
- Innovation strategy
- Business English
- Monitoring and strategic positioning
- Sports ticketing and hospitality
- Sportainment, media & audiovisual rights
- Team management & leadership
- Management of commercial activities
- Influence communication
- Soft skills
2nd year of Master’s degree :
- Sport and geopolitics
- Marketing strategy & design thinking
- Human resources management
- Entrepreneurship and business planning
- Transformation and responsible leadership
- International development and negotiation
- Management of the supply chain of a sporting event
- Brand platform in sport
- 360° responsible communication strategy
- Event project management
- Management of sports infrastructure
- Innovation and CSR in sport
the program is not exhaustive; there may be course variations or changes in terminology depending on the year.
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Assessment methods
Students are assessed throughout the academic year through continuous assessment (written exams, case studies, projects, presentations, etc.) and exam sessions.
In the second year of the Master’s programme, the university diploma is awarded upon completion of 120 ECTS credits throughout the programme. Obtaining the RNCP Level 7 professional certification is conditional upon validation of the skill sets that comprise it (dedicated certification tests).
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Methods used and objectives targeted
Methods used:
Our instructors are recognised experts who guide and support our students throughout their training. Their teaching methods encourage student independence by regularly placing them in the role of active participants in their own training. Sessions alternate between theoretical input and practical applications. Work and projects in small groups are encouraged.
Objectives and targeted skills:
Contributing to the success and development of a company, the Marketing and Communications Strategy Manager has the dual mission of aligning its product or service offering with its market and helping to raise its profile and reputation by improving its visibility and the clarity of its identity, values and uniqueness.
- Diagnose the brand’s positioning and distinctive value proposition
- Develop a marketing communication strategy aligned with the
brand’s values and promoting the engagement of its target
audience - Manage the deployment of a marketing communication strategy
responsible - Maintain brand awareness by implementing an influence and
reputation management strategy
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Prerequisites and parallel admission
- 1st year: hold a French Baccalaureate +3 or an equivalent level 6 qualification in a field directly or indirectly related to the sports business industry (commerce, communication, law, management, etc.).
- 2nd year: hold a French Baccalaureate +3 or an equivalent level 6 qualification and have validated 60 ECTS credits at the end of a 1st master’s year in a field directly or indirectly linked to the sports business industry (commerce, communication, law, management, etc.).
Exemption possible upon decision of the admissions jury.
For holders of a foreign diploma, official ENIC-NARIC recognition of equivalence will be required.Parallel admission:
- Admission to the second year of the Master’s programme is open to all holders of a Level 6 diploma or equivalent in the field of management who have earned 60 ECTS credits at the end of their first year of a Master’s programme in management.
- Candidates must also have validated English language proficiency corresponding to level B1.
- Mandatory digital upgrade for any parallel admission.
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Further studies
The validation of the training programme and the awarding of the Level 7 professional certification are aimed exclusively at enabling our students to quickly secure positions of high managerial responsibility in sports-related sectors.
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Professions covered by the certification
Sectors of activity:
As marketing and communication issues can affect all types of organisations, this profession can be practised in all types of structures (private companies, public institutions, associations, etc.) and in all sectors of activity.
It can also be practised within specialised agencies offering consulting services to companies: communications agencies, marketing agencies, advertising agencies, digital agencies, event agencies, etc.
In addition, the profession can also be practised on a self-employed basis, as an external consultant.
Secteurs d’activité :
Les questions de marketing et de communication pouvant concerner tous les types d’organisations, cette profession peut être exercée dans tous types de structures (entreprises privées, institutions publiques, associations, etc.) et dans tous les secteurs d’activité.
Elle peut également être exercée au sein d’agences spécialisées proposant des services de conseil aux entreprises : agences de communication, agences de marketing, agences de publicité, agences numériques, agences événementielles, etc.
En outre, cette profession peut également être exercée à titre indépendant, en tant que consultant externe.
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Admission requirements
Turn your passion for sport into a career by choosing our specialised courses at bachelor’s and master’s level in marketing, communications, sponsorship, events, media and more…
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Accessibility
Courses accessible to people with disabilities: inclusion@amos-group.fr
AMOS is committed to an inclusive diversity policy by establishing a network of stakeholders and resource persons to facilitate the integration, academic monitoring, and employability of its students. This is why the AMOS school is committed to the integration of its students with disabilities.
Referents on each campus can provide guidance, support, and guidance.
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Prices 2026/2027
Discover our prices 2026/2027 prices
Second-year specialisations
The Master’s programme prepares students for their professional integration by refining their career plans and developing personalised action plans through the discovery of several key specialisations. The programme alternates between classes and immersion in the workplace in order to rapidly develop professional skills.
From the 2nd year of the Master’s in Sports Management, Marketing & Communication, students have the opportunity to specialize in major international sporting events, a course designed to train true experts in the organization and management of sporting events on an international scale.
In a constantly evolving sector, where sporting events occupy a central place in communication and brand development strategies, this specialization allows students to acquire expertise that is sought after and valued in the job market. The program emphasizes a comprehensive and operational approach to the profession. Students take modules dedicated to strategic event planning, budget management, and event marketing, in order to master all stages, from conception to execution.
The organizational and international dimension is particularly in-depth, with lessons related to logistics, team management, and the coordination of the various stakeholders involved in a project. Students also develop essential skills for operating in a competitive environment: risk management, essential for anticipating and resolving unforeseen events, as well as partnership negotiation, key to the financing and success of an event. These skills enable students to combine creativity, rigor, and strategy in the organization of attractive and profitable sporting events.
Starting in the second year of the Master’s in Sports Management, Marketing & Communication, students have the opportunity
to choose the specialization in Sports Club Management & Infrastructure. This program trains professionals capable of managing and developing sports organizations, whether clubs, associations, private or public structures, or complex sports facilities.
In a sector where the expectations of practitioners, partners, and institutions are constantly evolving, this specialization addresses the strategic and operational challenges related to the daily management and sustainable development of these structures. The program covers a wide range of essential skills. Students are trained in the administrative and financial management of a club or infrastructure, strategic planning, and resource development. Modules in team management, volunteer management, and sports law complete the training to provide a comprehensive and pragmatic view of the responsibilities associated with these
professions
Emphasis is also placed on operational facility management: maintenance, security, regulatory compliance, but also optimizing the use of spaces to meet the needs of various stakeholders. Beyond the organizational dimension, this specialization allows students to acquire key skills in marketing and communication applied to sport, in developing partnerships and in retaining members and licensees. They learn to enhance the image of a club or organization, to strengthen its attractiveness and to integrate its action into a viable and sustainable economic model.
From the 2nd year of the Master’s in Sports Management, Marketing & Communication, students can choose the Data & Innovations in Sport specialization, which is aimed at those who wish to work at the heart of technological transformations in the sports sector.
In an environment where digitalization, data analysis, and innovation play an increasingly strategic role, this program prepares future managers to fully exploit the potential of new technologies to improve performance and the fan experience. The program provides solid skills in data analysis and management applied to sport, as well as innovative digital strategies. Students explore modules dedicated to data marketing, augmented spectator experience, and the use of new technologies.
The specialization also addresses data security, ethics, and privacy issues, essential for evolving in a rapidly changing industry. Beyond the technical aspects, this specialization emphasizes students’ ability to transform data into real levers for strategic decision-making. They learn to design performance support tools for clubs and athletes, optimize communication and digital marketing campaigns using data, and lead innovative projects aimed at modernizing the user and spectator experience
From the 2nd year of the Master’s in Sports Management, Marketing & Communication, students can choose the specialization
Social Responsibility & Sustainable Development in Sport.
In a context where sports organizations must address increasingly pressing societal and environmental challenges, this program prepares future managers to integrate ethical, sustainable, and inclusive dimensions into the heart of their projects and strategies.
It is aimed at those who wish to give strong meaning to their careers by making sport a lever for positive transformation. The
program covers the main areas related to CSR applied to sport: designing and implementing responsible policies, managing the environmental impacts of events and infrastructures, promoting diversity and inclusion, and developing social programs through sport. Students also acquire skills in responsible communication and impact measurement, in order to reconcile economic
performance, social utility, and respect for the environment.
The program also focuses on the ecological transition in the sports sector: reducing carbon footprints, sustainable resource management, innovations for eco-responsible infrastructure, and the adoption of best practices in event management. Issues of governance, ethics, and social responsibility of sports organizations also play a central role in this specialization.
Among the courses offered, the Business Developer specialization in sport trains professionals capable of developing the commercial growth of sports organizations and responding to the economic challenges of a sector undergoing rapid transformation.
Among the courses offered, the Business Developer specialization in sport trains professionals capable of developing the commercial growth of sports organizations and responding to the economic challenges of a sector undergoing rapid transformation.
This specialization provides students with solid, directly operational skills in the field of business development applied to sports. Students learn how to develop and manage an effective prospecting and loyalty strategy, negotiate contracts and sponsorship agreements, and market sports-related products and services, taking into account the specificities of the market.
They also develop their ability to manage a client and partner portfolio, to strengthen the fan experience, whether in B2B or B2C, and to optimally use CRM and commercial marketing tools to improve the performance of sports organizations.
Fan Experience has become a major strategic lever for loyalty, differentiation, and revenue generation. It is no longer limited to the experience in stadiums or sports halls; it now encompasses all interactions between a club, brand, or sports organization and its fans, whether in person or digitally.
Fan Experience has become a major strategic lever for loyalty, differentiation, and revenue generation. It is no longer limited to the experience in stadiums or sports halls; it now encompasses all interactions between a club, brand, or sports organization and its fans, whether in person or digitally.
Where can I take this course?
What jobs after the Mastère Management du Sport, Marketing & Communication ?
The Master’s Degree in Sports Management, Marketing & Communication leads to a Level 7 professional certification in two years. It validates skills in organisation, sustainable development, events, marketing and communication, and offers a specialisation in the first year and professional expertise in the second year. Available as a full-time or work-study programme, it offers numerous career opportunities.
All AMOS training courses
Today, sport is an important economy in the world, guaranteeing numerous professional career opportunities for enthusiasts. Since 2005, we have closely followed developments in the sector, thanks to our links with professionals and companies, both internationally and at European level.
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Questions?
Check out our FAQ!
It is normal to take time to ask yourself questions and think about your choices in order to better define your goals. The school’s educational advisors will be able to provide you with information about programmes, admission requirements, career prospects, etc. You can contact the school by telephone or contact us here.
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Does the AMOS school help its students find internships or work-study programs?
AMOS gives great importance to the professionalization of its students. Thus, it is our goal to train them and provide them with support to find an internship, work-study program or employment on their own. Indeed, the school requires its learners to adopt a proactive approach toward the search for companies. This voluntary approach is supervised through professionalization courses throughout the curriculum.
Each student benefits from personalized supervision during 3 or 5 years. Shouldered by this support for soft skills and know-how, our students master the methods of the search for employment, internships and work-study programs (CVs, cover letters, interviews, etc.).
Moreover, AMOS regularly distributes the numerous offers of internships and work-study programs it receives from partner businesses. Speed recruiting days are also organized on each campus to enable the companies to come and meet our students.
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Are the programs similar on each campus?
All AMOS campuses follow the same curriculum. Thanks to their national or even international credentials, certain professionals may thus give lectures in various schools. We wish to make their knowledge available to all our students.
Nevertheless, as part of our local development within different regions, each campus develops regional expertise, practices and specificities (sports culture, maritime or alpine economics, etc.), promoting links between our students and local businesses (various opportunities for internships, work-study programs and employment).
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What are the potential career opportunities?
After a Bac+3 and Bac+5, our students access a wide range of managerial professions related to marketing, communication, sport event management, sponsoring, merchandising, sport trading, media, etc.
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What is the profile of our teachers?
The faculty consists of experts from the world of sports, lecturers, teachers, managers and entrepreneurs. These different profiles contribute to the wealth of our teaching in France and abroad.
Find the programme for the Master in Sports Organization Management 2025/2026
