Bachelor Marketing, Commercial & Évènementiel Sport
The Bachelor Marketing, Commercial & Évènementiel Sport is a three-year post-baccalaureate program that provides students with the fundamentals of sports management and the ability to design effective commercial and communication strategies in line with market expectations, preparing them to meet the challenges of the constantly evolving sports industry.
Each student is supported in defining their professional project and benefits from immersion in a company to facilitate their integration.
January 2027
Work-study program from the 3rd year.
Highlights of the Bachelor Marketing, Commercial & Événementiel Sport
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Year 1
Year 1- 1 year of courses on an AMOS campus in France
Optional:
- International Seminars – London, England
Initial Training
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Year 2
Year 2- 1 year of courses on an AMOS campus in France or at a partner university abroad
Optional:
- International Seminars – Milan, Italy
Initial Training
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Year 3
Year 3- 1 year of courses on an AMOS campus in France
Specialization:
- Sports Clubs & Associations
- Connected Sports
- Sports Equipment Manufacturers & Sports Brands
- Outdoor Sports
- E-Sports Gaming & Emerging Practices
- Sports Health & Well-being
Optional:
- International Seminars – Valencia, Spain
Initial or Work-study Training
Course presentation
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AMOS diploma and Professional Certifications
- Diploma:
The 3rd year of the Bachelor’s degree aims for the AMOS establishment diploma “Bachelor Marketing, Commercial & Sports Events” (180 ECTS credits), awarded by ACE EDUCATION
- Certification professionnelle :
The Bachelor’s degree allows you to prepare for a level 6 professional certification registered with the RNCP.
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Training program
- Economics, law, management in sport
- Sport, culture & society
- Communication, marketing and commerce
- Sport events
- English
- Soft skills
- Event project management
- Ticketing
- Business Development
- Journalism and storytelling
- Budget management and financial analysis
- Sports sponsorship
- Marketing analysis
- Entrepreneurship
- Marketing of sports events
- Customer relationship management
- Sales prospecting
The program is not exhaustive; there may be course variations or changes in terminology depending on the year
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Assessment methods
Students are assessed throughout the academic year through continuous assessment (assignments, case studies, projects, oral presentations, etc.) and exam sessions.
In the third year of the Bachelor’s program, the institution’s diploma is validated by obtaining 180 ECTS credits throughout the program. Obtaining the RNCP Level 6 professional certification is conditional upon validation of the competency blocks that comprise it (dedicated certification tests).
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Methods used and objectives
Methods used:
Our instructors are recognized experts who guide and support our students throughout their training. Their learning methods rely on student autonomy by regularly placing them as active participants in their own training. Sessions alternate theoretical contributions with practical applications. Work and productions in subgroups are encouraged.
Training Objectives:
- Develop partnerships and sponsorship contracts
- Contribute to the marketing and communication plan to promote an offer (product, service or sporting event)
- Manage activities and sales teams in the field sporty
- Manage event projects
- Analyze a request and design a creative and innovative event project
- Manage the organization and implementation of the event project on technical, logistical and budgetary levels
- Coordinate interactions with the various stakeholders of the event project
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Prerequisites and parallel admission
Prerequisites:
- 1st year: hold a BAC or a level 4 qualification equivalent
- 2nd year: hold a BAC or a level 4 qualification equivalent and have validated 60 ECTS credits at the end of a 1st year of higher education in a field directly or indirectly related to the sports business industry (commerce, communication, law, management, etc.).
- 3rd year: hold a BAC+2 diploma or an equivalent level 5 qualification in a field directly or indirectly related to the sports business industry (commerce, communication, law, management, etc.), or have validated 120 ECTS credits at the end of 2 years of higher education in a field directly or indirectly related to the sports business industry (commerce, communication, law, management, etc.).
- Exemption possible upon decision of the admissions jury. For holders of a foreign diploma, official ENIC-NARIC recognition of equivalence will be required.
Parallel admission:
- Admission to the second year: Hold a Baccalaureate or a Level 4 qualification or diploma, or equivalent, and have completed 60 ECTS credits or one year of post-Baccalaureate training.
- Admission to the third year of the Bachelor’s program: Hold a Level 5 qualification or diploma, or equivalent, and have completed 120 ECTS credits.
- Failing this, demonstrate at least two years of experience in the sector targeted by the certification.
Mandatory digital upgrade for any parallel admission
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Further study
Once you have graduated with your RNCP level 6 qualification, you can extend your training to obtain a Bac+5 by joining the first year of the Mastère Management du Sport, Marketing & Communication at AMOS.
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Métiers visés par la certification
Sectors of activity:
All sectors of economic activity are affected by events, including:
Agri-food
Distribution
Industry
Service companies
Telecommunications, Advertising, Media, Publishing
Banking, Insurance
Hotels, Restaurants, Events, Tourism
Luxury goods
Audiovisual, Entertainment
Sports, LeisureTypes of jobs available:
Event Project Manager
Event Organization Manager
Event Communications Manager
Event Manager
Event Project Manager
Event Production Manager
Event Logistics Manager -
Admission requirements
Turn your passion for sport into a career by choosing our specialized training courses from Bac+3 to Bac+5, in the sectors of marketing, communication, sponsorship, events, media, etc.
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Accessibility
Courses accessible to people with disabilities: inclusion@amos-group.fr
AMOS is committed to an inclusive diversity policy by establishing a network of stakeholders and resource persons to facilitate the integration, academic monitoring, and employability of its students. This is why the AMOS school is committed to the integration of its students with disabilities.
Referents on each campus can provide guidance, support, and guidance.
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Prices 2026/2027
Discover our prices 2026/2027 prices
Specializations in the 3rd year
The Bachelor’s degree immerses you in the realities of the sports sector through the discovery of several key specializations. The goal? To enable you to understand the challenges of each field, identify the careers that suit you, and build a solid career plan.
Manage, lead and develop local sports structures
This specialization allows you to explore the functioning of clubs and associations, which constitute the basis of the French sports model.
Students learn how these structures are created, administered and financed, in close collaboration with sports federations and local authorities. The specialization covers the different dimensions of association management: development of sports projects, budget management, search for funding (grants, partnerships, sponsorship), animation of the volunteer network, organization of events and local communication. Particular attention is paid to the essential role of volunteers, their commitment, their training and their valuation.
Institutional relationships with sports bodies (federations, leagues, committees) and local authorities are also studied, in order to understand the dynamics of sports development in the region. The objective is to train profiles capable of energizing community life, structuring club projects and contributing to the development of sport for all.
Innovating through technology at the service of sports business
Connected sport is now at the heart of transformations in the sports sector. This specialization explores how technological innovations, connected objects, mobile applications, augmented reality and even artificial intelligence are redefining the economic models of sports players.
Students discover a growing ecosystem, composed of innovative startups, major brands, app developers, and new entrants from the tech sector. Emphasis is placed on analyzing market opportunities, designing distinctive user experiences, collecting and leveraging sports business data, as well as monetization strategies (subscriptions, freemium, partnerships, digital sponsorships). This specialization also allows students to understand how new technologies influence consumer behavior, paving the way for personalized services, more accessible practice, and increased loyalty among practitioners.
Delving into the heart of the sports industry: between innovation, branding and commercial performance
This specialization allows students to discover the behind-the-scenes of the sports industry through the study of products, brands, and strategies that shape the sports market. From the technical design of equipment to its marketing, it covers the entire value chain. Students explore the processes of creating sports products (shoes, textiles, accessories, etc.), the design and innovation choices (materials, ergonomics, durability), as well as the product development logics used by major brands in the sector.
This specialization focuses on business issues such as brand positioning, sports marketing, communication strategy, sponsorship, influence, retail, ecommerce, sports consumer behavior, product range management, etc. A focus is placed on new economic models (circular economy, rental, second-hand), consumer expectations (responsibility, performance, style), and how brands adapt to remain competitive.
Support the development of outdoor sports
Driven by a growing demand for reconnecting with nature, outdoor sports are experiencing considerable growth. This specialty allows students to explore a dynamic sector with high potential, where adventure, tourism, local development, and innovation meet
This specialization focuses on outdoor sports business models, specialist brand strategies, the growth of sports tourism and customer experience in natural environments.
This specialization trains professionals capable of imagining, structuring and promoting high-impact outdoor projects, combining economic performance, environmental commitment and a unique user experience.
Explore new forms of sports practice
This specialization allows students to dive into the rapidly expanding world of e-sports, to discover new forms of hybrid sports practice (exergaming, virtual reality, augmented reality), and to understand the codes of a constantly changing ecosystem. Students study the logic of structuring the e-sports sector: competition organization, professional team management, community animation, streaming content production, broadcast platforms, etc. They also discover the bridges between video games and traditional sports, through innovations such as simulators, active games or immersive experiences.
This specialization focuses on the economic opportunities of the sector: monetization strategies, digital marketing, sponsorship, community engagement, partnerships between brands and influencers, development of new event formats.
Designing the sports experience differently
In a constantly evolving sector, where sport is no longer limited to competition but is becoming a real lever for public health and personal wellbeing, our Bachelor’s degree specializing in Sport, Health & Well-being allows us to meet new market expectations by supporting players in the sector such as coaches, clubs, and gyms in the development of innovative and sustainable programs.
This Bachelor’s degree doesn’t train coaches, but rather experts capable of supporting those who create and deliver the sports experience. Through a multidisciplinary approach combining sports business, marketing, management, and innovation, students acquire the skills needed to structure, promote, and develop new and existing offerings, integrating the sector’s new challenges (health, digital, prevention, customer experience, etc.). As true project managers, they work in collaboration with professionals in the field to develop customized solutions, both in gyms and via digital tools or wellness programs, with a focus on co-construction, innovation, and sustainable transformation.
Where can I take this training?
What jobs after the Bachelor Marketing, Commercial & Événementiel Sport ?
Once graduated, you will be able to work in sports clubs, federations, marketing and communication agencies, media, equipment manufacturers, sports event organizers, etc.
All AMOS training courses
Today, sport is an important economy in the world, guaranteeing numerous professional career opportunities for enthusiasts. Since 2005, we have closely followed developments in the sector, thanks to our links with professionals and companies, both internationally and at European level.
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Questions?
Check out our FAQ!
It is normal to take time to ask yourself questions and think about your choices in order to better define your goals. The school’s educational advisors will be able to provide you with information about programmes, admission requirements, career prospects, etc. You can contact the school by telephone or contact us here.
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Are the programs similar on each campus?
All AMOS campuses follow the same curriculum. Thanks to their national or even international credentials, certain professionals may thus give lectures in various schools. We wish to make their knowledge available to all our students.
Nevertheless, as part of our local development within different regions, each campus develops regional expertise, practices and specificities (sports culture, maritime or alpine economics, etc.), promoting links between our students and local businesses (various opportunities for internships, work-study programs and employment).
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How can you join our training programs?
It is essential to hold a baccalaureate to enter our programs. Applicants should then pass our national admissions exam, which consists of several tests: general and sports culture, English, and a defense of your application before a jury.
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Will you do sports during your training?
The objective of our programs is to train our students for all sport-related professions, including marketing, event management or the management of sport organizations. We do not offer courses devoted to the practice of sports.
Nevertheless, our BDS (Sports Offices) are very active. They enable our students to participate in sports outside of class hours (university championships, tournaments, etc.).
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What is the profile of our teachers?
The faculty consists of experts from the world of sports, lecturers, teachers, managers and entrepreneurs. These different profiles contribute to the wealth of our teaching in France and abroad.
Find the program of the Bachelor in Marketing and Sports Events 2025/2026
