What is a promotions officer?
The promotions officer's role is to maximise the visibility of a brand, a club or a sports federation. They design and deliver campaigns to raise their employer's profile, attract new audiences and build awareness among target groups.
What does a promotions officer do?
They define a prospecting strategy for a given area, create communication materials and coordinate the various people involved. They work on digital campaigns as well as on physical events: matchday activations, partner stands, merchandise launches and season-ticket campaigns.
What qualities and skills does a promotions officer need?
- Creativity
- Interpersonal skills
- Command of communication tools
- Event organisation
- Analytical thinking
Salary and career progression
A junior promotions officer typically earns between €2,000 and €2,500 gross per month, or around €24,000 to €30,000 gross per year. With experience, pay can reach €45,000 gross per year in a large organisation.
What qualifications do you need to become a promotions officer?
The role is open to candidates with a two-year higher education qualification such as a BTS in communications, but a bachelor's or master's degree in marketing, communications or sports management is preferable in order to move more quickly into positions of responsibility.
