European Bachelor Sport Marketing and Event Management

We invite you to enter a world where sport and its values are omnipresent. Enter a world of passions, emotions and sensations. Integrate into a market that never stops reinventing itself. Build the future of sports with us !

Highlights of the European Bachelor in Sport Marketing and Event Management

  • Etudiants Stade AMOS European Bachelor
    Unique work experiences
    Year 1

    1 year course in Madrid or Valencia in Spain or Paris and Nice in France (campuses open depending on the number of places)
    Work experience in France or abroad

    Optional 1 week team-building seminar in the UK

    Initial training only – 100% English courses

  • Etudiants AMOS Londres European Bachelor
    One year abroad
    Year 2

    1 year course in Madrid and Valencia in Spain or Paris in France (campuses open depending on the number of places)
    Professional experience in France or abroad

    Initial training only – 100% English courses

  • Etudiants sur le terrain AMOS European Bachelor
    Open to Europe and the world
    Year 3

    1 semester of courses in Madrid and Valencia in Spain or Paris in France (campuses open depending on the number of places) or at a partner university
    1 semester of international work experience

    Optional:

    A seminar in Madrid and Barcelona – 5 days (for students on the Valencia and Madrid campuses)

    Initial training only – 100% English courses

Our European Bachelor Sport Marketing and Event Management in details

This practical training prepares students to meet the challenges of the ever-changing sports industry. In addition, they will acquire the skills and expertise necessary to succeed in their careers.

Vue simple
Vue d'ensemble
Groupe Etudiants Cours AMOS Bachelor
European and international opportunities

From the first year, opportunities in the international sports business world will open up to you.

You’ll have the opportunity to discover many different sporting cultures through international work experience.

 

The main modules of the course :

  • Introduction to sports management
  • Sports law
  • Project management
  • Entrepreneurship and finance
  • Sport marketing
  • Sports event organization
  • Social and sustainable development in business
  • Business development
  • Digital tools
  • E-sport
  • Innovation in sport
  • Management skills
  • Career development
  • Conferences
YEAR 1
1
Etudiante sur le terrain AMOS Bachelor
Work immersion

To develop your openness to the world and English language skills, you’ll be able to take courses at our campuses in Madrid, Paris and London.

To build your future career, we have set up our schools in the heart of different cities and countries. We target the companies that match your profile and where you would like to take your first professional steps. You will find at AMOS the possibilities to create for yourself a network of professional experts in different sports sectors all around the world.

 

Year 2
2
Etudiants Professionnalisation AMOS Bachelor
Becoming a sports business professional

This year focuses on professionalization in the sports business, opening up international opportunities.

With more than 32 partner universities all over the world, study trips, language courses, we propose you a variety of international experiences during your academic program.

Year 3
3

Course presentation

  • Degree and RNCP certification

    • Degree heading : “Sport Marketing and Event management” – Acquisition of 180 credits ECTS (European Credits Transfer System).
    • RNCP Certification Bachelor Sport Professions, Heading “Sport Marketing and Event Manager”, level 6, NSF code 335, registered with the RNCP on 18/11/2019, awarded by ACE EDUCATION. Fiche RNCP 34317.
  • Training program

    This program may be partially modified for the start of the 2024 school year.

    Courses 100% in English

     

    Management of sports organisations

    Operational team management
    Sports events and project management
    Olympic and Paralympic Games – Paris 2024

     

    Marketing and business development

    B-to-C sales techniques
    Relationship marketing and CRM
    Sales process optimisation
    Digital marketing
    Sport and data

     

    Communication, media & digital in sport

    Optimising corporate social networks
    Media strategy
    Operational management of a communication plan
    Visual communication / DTP tools
    Managing a digital project and measuring its impact
    Community management

     

    Legal and sports culture

    Sports law
    History of sport
    Philosophy and sociology of sport

     

    Business and entrepreneurial strategy

    Applied statistics in sport
    Fundamentals of sports economics
    Introduction to financial analysis

     

    Hours of study in 3rd year of Bachelor = 461 hours

  • Assessment methods

    Our students are assessed throughout the academic year by continuous assessment (homework, case studies, oral presentations, etc.) and in mid-term sessions. A professional dissertation will be produced and presented to a jury at the end of the 3rd year. Certification is obtained by capitalising on all the skill blocks and defending the end-of-study dissertation in English.

    Certification is conditional upon validation of all the common skill blocks of the qualification, enabling the student to practise the profession, and validation of a professional thesis.
    Assessment is based on the blocks of skills that make up the qualification. These include: simulations of work situations, submission of a written professional dissertation following a 4-month end-of-studies work placement and oral defence of the professional dissertation.

  • Methods used and objectives

    Methods used :

    • Our speakers are recognised experts who guide and support our students throughout their training. Their learning methods are based on the autonomy of students, who are regularly involved in their own training. The sessions alternate theoretical contributions with practical applications. Work and production in sub-groups are encouraged, as is international work experience.

     

    Objectives :

    • Set up sporting and financial partnerships
    • Market sports products and services
    • Manage commercial activities in the sports sector
    • Manage events projects in the world of sport
  • Parallel admission

    BTS, DUT or 2nd year bachelor’s degree or equivalent to enter the 2nd or 3rd year in parallel admission. Validation of the required number of ECTS credits (i.e. 60 ECTS credits/year) and compulsory 3-week refresher course.

  • Training rates

    As the course is still in its early stages, we are not yet in a position to publish indicators. However, we undertake to publish the following rates as soon as they become available: success rate, drop-out rate, number of students trained. It is not possible to publish results indicators concerning continuation rates or professional integration rates.

  • Further study

    On completion of the European Bachelor Sport Marketing and Event Management, students can go on to the International Master of Business in Sport or the Master of Business in Sport.

Tuition fees 2024/2025

  • Bachelor 1st year

    6,500€ instead of 7 ,750 € *

    1 year course in Madrid or Valencia in Spain or Paris and Nice in France (campuses open depending on the number of places)
    Work experience in France or abroad

    Optional 1 week team-building seminar in the UK

    Initial training only – 100% English courses

  • Bachelor 2nd year

    7 790€

    1 year course in Madrid and Valencia in Spain or Paris in France (campuses open depending on the number of places)
    Professional experience in France or abroad

    Initial training only – 100% English courses

  • Bachelor 3rd year

    8 750€

    1 semester of courses in Madrid and Valencia in Spain or Paris in France (campuses open depending on the number of places) or at a partner university
    1 semester of international work experience

    Optional:

    A seminar in Madrid and Barcelona – 5 days (for students on the Valencia and Madrid campuses)

    Initial training only – 100% English courses

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*Offer subject to conditions, cannot be combined with other current offers, non-retroactive, valid for all finalised and complete registrations made between 2024/02/01 and 2024/03/31 inclusive, reserved for students wishing to join AMOS Sport Business School in the 1st year of the Bachelor Marketing et Evénementiel Sport and the European Bachelor Sport Marketing and Event Management, in initial training for the start of the academic year in September 2024. This price includes tuition fees for the academic year 2024/25. In addition, there is a €550 application fee.
List of AMOS Sport Business Schools included in this offer: Aix-en-Provence, Annecy, Bordeaux, Lille, Lyon, Madrid, Marseille, Montpellier, Nantes, Nancy, Nice, Paris, Rennes, Strasbourg and Toulouse.

 

 

Admissions conditions

Turn your passion for sport into a career by choosing one of our specialized courses from Bac+3 to Bac+5, in marketing, communication, sponsorship, events, media…

  • Step 1

    We will be happy to welcome you on this exciting and enriching journey! Please apply by filling the admission form. Our representative will evaluate your candidacy and will be in touch with you in the next days, to follow-up on the process.

    Submit the following documents to this email

    • Cover Letter in English
    • CV in English
    • Proof of citizenship (copy of passport/birth certificate)
    • Certified copies of academic transcripts in English (from undergraduate qualifications)*

    *Once these documents are sent, they will be reviewed by our International Team who will instruct you on the remaining steps.
  • Step 2

    Once your application form is received, we will arrange an online interview to evaluate your motivation, and level of English.

  • Step 3

    If your interview is successful and you are accepted onto our Postgraduate Programme, we will send you an offer letter.

  • Step 4

    You will later receive your student contract and the required financial documentation that you must fill out and submit to us. After having done so, you will receive your Confirmation of Enrolment (CoE) by mail. You will be able to use this CoE as proof of your plans to study in Europe.

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