General presentation of the profession
The Sports Marketing Manager is a role that promotes a product, a sport, an event or a brand. It does so with enthusiasts, economic participants, clubs and communities. It has a consultative and informative role but is also results-orientated (figures and spin-offs generated).
The keys to success in this job
You must convince your audience based on market research and analysis, know their competition and the public’s habits, likes and dislikes. You would be expected to propose a commercial and marketing strategy to your client. You must know how to coordinate the work of the study managers and be able to propose events such as meetings with the press.
Analysis and report-related skills are vital, as is in-depth knowledge of methodology and sports-related studies.
Interest, initiative, interpersonal direction, team management and English proficiency
are also required attributes. Strength of conviction and listening skills are essential as well as knowledge of the sporting world and its public and private environment.
There are job opportunities in all types of sports organisations, from clubs and federations to marketing consultancy agencies and equipment manufacturers. Sport has an increasing role in society through practice, image and culture.
At the beginning of your career as a Sports Marketing Manager you can earn up to €3,000 per month.
EVERYONE’S TALKING ABOUT IT
Théo graduated from the Grande École Programme - in 2015, and is now the French Marketing Manager at Dunlop Slazenger International. "My duties within the company are divided into two main areas. Firstly promotion, which includes the management of all our partnerships with federations (squash, badminton), the tennis leagues, but also the club and player relations.
Then, on the marketing side, I'm responsible for managing all Dunlop sponsored events. I also take care of the promotion of our new products and ranges through our catalogues, media insertions and commercial operations".