General presentation of the profession
The Digital Marketing Manager determines how and/or sells a product or service on the web and/or mobile or tablet. Their strategy must make it possible to reach the quantitative and qualitative objectives (increase the visibility of the company, the traffic and the online sales). They use only digital tools; natural or paying SEO, display, affiliation, social networks and tracking, etc.
The keys to success in this job
Ability to analyse the market and its developments. Being able to lead a web-marketing team related to management, Sales Representatives and Computer Technicians. Clear vision on the digital identity of the company. Respect for deadlines of marketing projects.
Excellent knowledge of marketing and digital technology. A sense of forward-thinking, creation and innovation. Ability to convince and a liking for figures. Team Leader and Manager.
Companies with a website and a mobile application, web agencies, online marketing consulting, professional clubs or federations. Post very sought after. Possible progression towards a marketing department.
At the beginning of this career, the gross monthly salary amounts to between €3,000 to €3,500 after internships and apprenticeships in digital technology.
EVERYONE’S TALKING ABOUT IT
Hugues, a Bachelors of Sports Professions graduate from 2016 is a Digital Marketing Manager at the equipment manufacturer Hungaria Sport.