General presentation of the profession
The sponsorship manager has a key role in the sports economy; they negotiate partnership agreements with advertisers and local authorities to help finance the club, federation, or sports organisation projects. They accompany the sponsors to optimise the return on investment. They seek new sponsors by developing strong arguments to convince them. The job has a particularly key role in the restructuring of club finances.
The keys to success in this job
In order to be successful at this job you will have to be able to do the following: Write and sell a story of the club and its projects, to make people want to experience unique and prestigious moments, work on the club’s values and slogans, guiding public brand promotion and become the voice sponsor for the club’s mission.
You must have knowledge of commercial management and have a solid negotiation technique, mastery of market research and creating customer loyalty, as well as knowledge of the legal aspects to image rights. You must also have a strength of conviction, be able to arouse emotion and succeed in the relational sense in creating contacts, providing analyses of the sector, its issues and its figures.
The opportunities consist of duties within a club, federation or event organisation. There are prospects at all levels as both professional and amateur clubs are looking to become more professional to further their progress. The main opportunities will be aimed at those in event organisation, marketing and communication.
Depending on the company size and the position title, the pay range varies substantially. A sponsorship manager could earn anything between the minimum wage and €3,000 per month, and they would of course receive any deserved bonuses.
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François, International Business Master in Sport